\u201cThere are moments when you know you are in the epicenter of something very important,\u201d said Jacques Spitzer, CEO and CCO, Raindrop<\/a>. \u201cHaving a singular talent like Rob join us now is a true catalyst event\u2014as we continue proving ourselves a force to be reckoned with.\u201d<\/p>\n Strasberg left agency life after selling Doner to MDC. While at Doner for more than 10 years, he elevated the agency\u2019s creative profile with cross-platform new business wins for Fiat, Jeep, JCPenney, Del Taco, JBL and Amazon. For 10 years prior, he was a VP creative director at Crispin Porter + Bogusky for Truth, Burger King, Sprite, Miller Lite, MINI and Volkswagen, helping lead them to AdAge\u2019s Agency of the Decade. He has been named one of the \u201cTop Ten Most Awarded Creative Directors\u201d in the world by AdAge\u2019s Creativity Magazine and has won multiple Cannes Lions Grand Prix and One Show Best of Show awards, along with dozens of other prestigious honors.<\/p>\n After Doner, Strasberg joined Humble Design as co-CEO of the nonprofit founded by his wife in 2009. Together, they expanded the Detroit nonprofit nationally, building partnerships with U-Haul and Progressive Insurance, and became two-time Emmy-nominated co-hosts of their own TV show on the CW.<\/p>\n Two years ago, Strasberg reached out to Spitzer because he loved Raindrop<\/a>\u2019s creative approach for Dr. Squatch. Raindrop repositioned the tiny soap brand, creating a brand platform that built the business to hundreds of millions in revenue.\u00a0<\/p>\n That conversation led to both a friendship and an ad hoc collaboration in which Strasberg began to work with Spitzer and his teams to advise on strategy and creative and mentor younger creatives. It quickly became obvious to both sides that the relationship had a lot of room to grow.<\/p>\n \u201cJacques and his partner Adam Wagner have built an infectious creative culture. I just love being around them and their team. The most important asset any company can have is great leadership,\u201d said Strasberg. \u201cThe first time I met Jacques, I was blown away by his approach to advertising. He has an amazing creative intuition built on client success through creativity and their integrated production model is years ahead of anyone.\u201d\u00a0<\/p>\n Strasberg\u2019s role will be varied and flexible as the agency continues to evolve and grow. He\u2019ll provide oversight on creative and strategic work while rolling up his sleeves and developing ideas as well.<\/p>\n \u201cRob will bring out the best of what we can be without changing the way we do what we do,\u201d Spitzer added. \u201cWe know how to help companies generate billions in sales. Rob knows how to generate ideas that connect in mass culture. That will be a really powerful asset for us.\u201d\u00a0<\/p>\n The addition of Strasberg marks another milestone in Raindrop<\/a>\u2019s rapid growth and its fiercely disruptive business model, where the agency often serves as both agency of record and an early-stage sweat-equity investor. The agency\u2019s success is embodied in its recent achievement with superfood gummy brand Gr\u00fcns, a startup Raindrop grew from zero to a $500M valuation in 20 months. In April 2026, Unilever acquired Gr\u00fcns for $1.2B, making it one of the fastest and largest liquidity events in modern CPG history.<\/p>\n Raindrop currently works with one-quarter of the entire roster of Bain & Company\u2019s annual list of the most insurgent brands while simultaneously building customized relationships with Fortune 500 companies and brands in areas of emerging need. Most recently, they were chosen by P&G to market their pet-friendly\u00a0weed and grass killer,\u00a0Spruce, their largest brand launch in history.\u00a0<\/p>\n The agency represents brands such as Gr\u00fcns, Native, Dr. Squatch, Dude Wipes, Weber, Opopop, Sprouts Farmers Market, Magic Spoon, Baseball Lifestyle 101, and Hello Panda. They\u2019ve won multiple industry awards, including four Emmy Awards, and its creative work has appeared in three Super Bowls.<\/p>\n Source: Raindrop<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/image001-3-1024x768.jpg\")
<\/a>Around the grill \u2013 Drew Catania CD, Jacques Spitzer CEO & CCO, Rob Strasberg<\/p>\n