international<\/a> partnerships, talent development initiatives and its pioneering MA in Action Filmmaking with Falmouth University. In addition to overseeing the theatrical release of productions in the U.K. and Ireland, the company will also selectively acquire commercially driven action and genre titles that \u201calign with the brand.\u201d<\/p>\n\n\tBad Day at the Office is shot entirely from the first-person perspective using GoPro cameras. The film follows a man (Hannah) who wakes in a hotel with no memory of who he is, only to discover a dead body in the bath and an army of assassins closing in. Forced to go on the run and uncover the truth while fighting for survival, he discovers he may not be the man he thought he was.<\/p>\n
\n\t\u201cShot in the style of first-person shooter video games with cine-literate wit, humor, ferocious pacing and a cracking soundtrack, this is an anarchic, ultra-violent and hilarious thrill ride of pure, cinematic carnage,\u201d said festival director at Edinburgh Emma Boa. \u201cThe ultimate Midnight Madness experience.\u201d<\/p>\n
\n\tCheung, also CEO of Action Xtreme, added: \u201cBad Day at the Office is exactly the kind of bold, cinematic experience Action Xtreme was created for\u2026 Seeing our first theatrical release launch with a festival premiere at Edinburgh\u2019s Midnight Madness, before rolling out nationwide, makes this an incredibly exciting moment for the company.\u201d<\/p>\n
\n\tCo-CEO Andreas Roald said distribution has been \u201ca key component\u201d of their strategy. \u201cOver the last few years we\u2019ve focused on building Action Xtreme into far more than a production company\u2026 We\u2019ve created a platform that develops action filmmakers, produces films and now brings those films directly to action audiences. Distribution has been a key component of our strategy.\u201d<\/p>\n
\n\tThe studio\u2019s recent productions include Nigerian action thriller Son of the Soil, which became one of Netflix Africa\u2019s most successful action releases following theatrical runs across multiple territories. Upcoming productions include sci-fi thriller The Experiment, starring Rhona Mitra and Famke Janssen, as well as several international co-productions currently in development.<\/p>\n","protected":false},"excerpt":{"rendered":"Action Xtreme is expanding into the U.K. and Ireland film distribution space with the release of the John…\n","protected":false},"author":2,"featured_media":560710,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[236992,236993,93,61,1042,60,270,303],"class_list":["post-560709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-edinburgh-2026","tag-edinburgh-international-film-festival","tag-entertainment","tag-ie","tag-international","tag-ireland","tag-movies","tag-united-kingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/560709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=560709"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/560709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/560710"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=560709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=560709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=560709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}