{"id":560816,"date":"2026-07-21T13:44:09","date_gmt":"2026-07-21T13:44:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/560816\/"},"modified":"2026-07-21T13:44:09","modified_gmt":"2026-07-21T13:44:09","slug":"newcastle-united-why-club-are-changing-badge","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/560816\/","title":{"rendered":"Newcastle United: Why club are changing badge"},"content":{"rendered":"

Newcastle United<\/a> supporters are set to vote on a new crest, with the club poised to change their badge for the first time since 1988.<\/p>\n

The existing emblem is popular with supporters, but Newcastle<\/a> feel it “struggles to perform in a modern setting”.<\/p>\n

“Its intricacies and irregularities make consistent, high-quality reproduction impossible – from modern digital platforms to broadcast environments and merchandise,” the club said.<\/p>\n

Newcastle<\/a>‘s plans to update the crest were first publicly mooted in May 2025.<\/p>\n

The club have discussed “potential routes forward” with the fan advisory board and surveyed 19,500 members and season ticket holders.<\/p>\n

Supporters’ feedback helped shape the options, which will ultimately be presented on the ballot.<\/p>\n

A total of 84% of those surveyed made it clear they wanted Newcastle<\/a> to “honour our heritage” rather than completely overhaul the crest.<\/p>\n

Supporters also ranked which elements of the current crest they believed were most important, including the castle, seahorses, black and white shield and ribbon.<\/p>\n

Eligible voters – a group that comprises season ticket holders, members and anyone who purchased tickets for two or more women’s home matches last season – will pick their favoured design during a two-week window in August.<\/p>\n

BBC Sport asked supporters for their views and one respondent, Ian, suggested voters should have a “none of the above option”.<\/p>\n

“It’s hard to say supporters are getting their say when the club came out and said this is happening whether anyone likes it or not,” added another, Matt.<\/p>\n

“These new crests represent a simplified, homogenised version of everything that has ramped up post-Covid. <\/p>\n

“I can already see the final product; a stripped-down version of a crest that is more caricature than representative of anything meaningful.”<\/p>\n

However, Newcastle<\/a> supporter Phil highlighted how the club “at least seem to be listening to fans instead of barrelling into some soulless, corporate design”.<\/p>\n

Another supporter, Andy, “loves” the existing badge, but also stressed “we have to understand that things change”.<\/p>\n

“Whatever brand you look at, there has been evolution to meet the demands of the modern world,” he added. <\/p>\n

“We should be no different. It seems like they’re trying to go about it in the right, respectful way, but we have to let it happen.”<\/p>\n","protected":false},"excerpt":{"rendered":"Newcastle United supporters are set to vote on a new crest, with the club poised to change their…\n","protected":false},"author":2,"featured_media":560817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[61,60,112],"class_list":["post-560816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-ie","tag-ireland","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/560816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=560816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/560816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/560817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=560816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=560816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=560816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}