{"id":564225,"date":"2026-07-23T12:39:08","date_gmt":"2026-07-23T12:39:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/564225\/"},"modified":"2026-07-23T12:39:08","modified_gmt":"2026-07-23T12:39:08","slug":"instagram-now-lets-users-swap-the-music-on-published-posts-and-carousels","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/564225\/","title":{"rendered":"Instagram now lets users swap the music on published posts and carousels"},"content":{"rendered":"

Instagram<\/a> has launched a tool that lets users change the music on feed posts and carousels they have already published.<\/p>\n

The feature, called Replace Audio, keeps a post\u2019s likes, comments, shares and reach in place when the soundtrack is changed.<\/p>\n

Until now, changing the music on a published Instagram post meant deleting it and uploading it again from scratch.<\/p>\n

Instagram announced the tool on Tuesday (July 21), with the platform\u2019s head, Adam Mosseri, sharing it in a post<\/a>.<\/p>\n

According to the company, Replace Audio is another step in its efforts to give creators more control over their content.<\/p>\n

For creators and brands on Instagram, a post\u2019s likes, comments, shares and reach are worth keeping, and the previous delete-and-reupload method reset them.<\/p>\n

Swapping a track can help a post keep pace with current trends on Instagram, or bring older content in line with what its owner is listening to now.<\/p>\n

Users reach the tool by opening the post, tapping the three-dot menu in its top-right corner, scrolling to the Edit option and then choosing the audio to replace.<\/p>\n

The launch is the latest in a run of music features the Meta-owned platform has rolled out over the past three years, many of them as it competes with TikTok.<\/p>\n

Music has spread across much of the app in that time, from single feed photos to carousels, Reels and Instagram Notes.<\/p>\n

In 2023, Instagram began letting users set music to photo carousels<\/a>, a launch it marked with a carousel from Olivia Rodrigo soundtracked by her single bad idea right?<\/p>\n

In July 2024, the company launched a multitrack audio tool for Reels<\/a>, letting creators layer up to 20 tracks on a single clip.<\/p>\n

The tool also lets creators fold in text, stickers, and clips while editing a\u00a0Reel.<\/p>\n

\u201cWhen you do this, you\u2019ll also create your own unique audio mix that fans can save and reuse,\u201d Mosseri said at the time.<\/p>\n

That October, Instagram added a Spotify integration<\/a> that lets listeners save songs they hear in the app straight to their Spotify<\/a> library with one tap.<\/p>\n

To use it, listeners first connect their Spotify account to their Instagram profile.<\/p>\n

That move followed TikTok\u2018s Add to Music App feature, which had linked the app to streaming services roughly a year earlier.<\/p>\n

In February 2025, the company brought music into direct messages<\/a>, letting users send 30-second song previews in private chats and broadcast channels.<\/p>\n

That feature was available globally on iOS and Android from launch, with JENNIE and Doechii among the first artists to test it through their broadcast channels.<\/p>\n

The tools rest on Meta\u2018s licensing deals with rightsholders, among them a renewed agreement with Merlin<\/a>, the body that represents independent music companies and says it accounts for 15% of the recorded music market.<\/p>\n

Merlin<\/a>\u2018s membership includes Because Music<\/a>, Downtown Music<\/a> and Reservoir<\/a> Media, and it first licensed its members\u2019 catalogs to Facebook<\/a>\u00a0in 2018.<\/p>\n

Meta has called audio \u201can important hook to drive Reels engagement,\u201d and offers royalty-free songs to advertisers on the format.<\/p>\n

The company also runs revenue-sharing deals with Universal Music Group<\/a> and Warner<\/a> Music Group, both struck in 2022, that give the majors and their artists a cut of revenue from licensed music on Facebook.Music Business Worldwide<\/p>\n