Marks & Spencer has partnered with Irish whiskey business Boann Distillery to launch Stillness Irish Whiskey, a new own-label spirit created exclusively for M&S customers.<\/p>\n
A triple-cask blend, Stillness Irish Whiskey will be rolled out in M&S stores across Ireland and the UK.<\/p>\n
Today’s deal builds on a two-year partnership between M&S and Boann Distillery, which already supplies the retailer’s premium Irish Cream Liqueur.<\/p>\n
Boann Distillery is a second-generation family business founded by the Cooney family, whose experience in the Irish drinks industry spans more than 60 years.<\/p>\n
Since opening in 2019, the distillery has grown to employ more than 90 people across two sites in Co Meath and Tipperary. The business remains family-run, with Patrick Cooney as CEO and family members leading exports, operations, finance, marketing and hospitality.<\/p>\n
The whiskey was developed over two years of close collaboration between M&S product developers and the Boann team, with multiple visits to the distillery in Lagavooren, on the outskirts of Drogheda, for on-site blending and tasting sessions until the final blend was agreed.<\/p>\n
Peter Cooney, Export Sales Director at Boann Distillery, said that working with M&S had pushed the company in the best possible way.<\/p>\n
“They’re meticulous, they’re demanding in all the right ways, and we absolutely love working with them,” he added.<\/p>\n
Eddie Murphy, Country Director for M&S Ireland and Northern Ireland, said that Stillness is a delicious addition to the M&S spirits range and a real showcase of what Irish producers do best.<\/p>\n
“Boann is a family business with deep roots in Co Meath, and the quality and craft that goes into every bottle really comes through. We’re proud to bring our customers a whiskey they can trust for both great taste and great value,” he added.<\/p>\n","protected":false},"excerpt":{"rendered":"Marks & Spencer has partnered with Irish whiskey business Boann Distillery to launch Stillness Irish Whiskey, a new…\n","protected":false},"author":2,"featured_media":565984,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,61,60],"class_list":["post-565983","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/565983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=565983"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/565983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/565984"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=565983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=565983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=565983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}