{"id":573284,"date":"2026-07-29T05:42:30","date_gmt":"2026-07-29T05:42:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/573284\/"},"modified":"2026-07-29T05:42:30","modified_gmt":"2026-07-29T05:42:30","slug":"eastenders-star-laila-morse-stars-in-first-fashion-campaign-for-reebok","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/573284\/","title":{"rendered":"EastEnders star Laila Morse stars in first fashion campaign for Reebok"},"content":{"rendered":"

She may be more accustomed to life on Albert Square as opposed to in front of the camera, but EastEnders<\/a> star Laila Morse, aka Big Mo, has temporarily swapped life in Walford for the limelight thanks to her very first fashion ad campaign. <\/p>\n

The star, who turns 81 in August and who returned to the Square in 2024, joins other stars including So Solid Crew’s Lisa Maffia to front The Give Back, a campaign by Reebok that celebrates the brand’s British heritage. <\/p>\n

\"big<\/p>\n

Reebok<\/p>\n

Besides the brand new box-fresh trainers, Laila’s hair is a far cry from the short pixie cut she’s known for in Eastenders. Gone is the straight hair and in its place are tight curls. Laila’s Reebok makeover is completed with gold jewellery, grey joggers and sweatshirt and a brown camel coat with faux-fur trim. <\/p>\n

The Give Back is a three-part advertising campaign from the sportswear brand.<\/p>\n

In the video, Laila \u2013 as ‘Doris’ \u2013 can be seen walking along the street when a van with ‘Ree-up’ emblazoned on the side pulls up alongside her. Rapper K-Trap then gifts her a pair of Princess trainers<\/a>. <\/p>\n

\"laila<\/p>\n

Reebok<\/p>\n

The campaign has been launched to mark the return of Reebok’s Workout Plus collection. The star footwear of the campaign are the Reebok Freestyle Lo women’s trainers, which are currently reduced on ASOS<\/a>. <\/p>\n

Reebok Freestyle Lo women’s trainers\"Freestyle<\/a>Reebok Freestyle Lo women’s trainers<\/p>\n

Now 35% Off<\/p>\n

Credit: Reebok<\/p>\n

Laila’s own trainers, the Princess trainers, are already low in stock, but there are plenty of sizes available at Freemans<\/a>.<\/p>\n

Reebok Classic Princess Trainers\"Classic<\/a>Reebok Classic Princess TrainersCredit: Reebok<\/p>\n

You can watch Reebok’s The Give Back video featuring Laila Morse on Reebok’s website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"She may be more accustomed to life on Albert Square as opposed to in front of the camera,…\n","protected":false},"author":2,"featured_media":573285,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[241882,93,61,60],"class_list":["post-573284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-big-mo-aka-laila-morse-stars-in-reebok-campaign","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/573284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=573284"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/573284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/573285"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=573284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=573284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=573284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}