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Dubai \u2014\u00a0The Esports Foundation (EF) and Lenovo have announced an expanded partnership, with Lenovo becoming a Global Partner of the Esports World Cup 2026 (EWC) and powering the world\u2019s largest esports event with its high-performance Legion gaming devices.\u00a0<\/p>\n
\u00a0The EWC 2026 will be bringing the world\u2019s largest esports event to Paris for the first time, welcoming more than 2,000 players, 200 esports teams and fans from over 100 countries between July 6 and August 23. As EWC expands into the international stage, Lenovo joins the event\u2019s Founding Partner roster, bringing its latest Legion desktop PCs and monitors to competition arenas, training facilities, broadcast studios, and festival spaces during the seven-week event.\u00a0<\/p>\n
\u201cWe are excited to welcome Lenovo as a Global Founding Partner for the Esports World Cup 2026, as we prepare to bring thousands of players and millions of fans to Paris this summer,\u201d said Mohammed Al Nimer, Chief Commercial Officer of the Esports Foundation.\u00a0<\/p>\n
\u201cAcross seven weeks, thousands of matches, broadcast hours, and player setups, the technology behind the competition matters just as much as what happens on stage, and we are grateful to Lenovo for bringing its cutting-edge systems that will make our event possible.\u201d\u00a0<\/p>\n
\u00a0\u201cAs one of the largest gaming brands in the world, we are immensely proud to have Lenovo Legion devices powering the world\u2019s largest esports event,\u201d said Volker D\u00fcring, VP & GM, Gaming Business, Intelligent Devices Group, Lenovo. \u201cLenovo\u2019s partnership with EWC reflects a shared commitment to enable top esports athletes to use Legion\u2019s premier gaming devices to compete at the highest levels on the largest esports stage.\u201d\u00a0<\/p>\n
Legion Powers Competition at One of the World\u2019s Largest Esports Events
From competition arenas and broadcast studios to player facilities and fan experiences, Legion hardware will power key aspects of EWC 2026, enabling peak performance across one of the world\u2019s biggest esports events. EWC 2026 players will compete using Legion Tower 7i and Tower 5i desktop PCs. This year, athletes will also be competing on Legion monitors as they fight for the top podium spots. \u00a0<\/p>\n
From Competition Stage to Concept Innovation
This partnership has already inspired significant hardware innovation from Lenovo in the Legion Pro Rollable Concept, a 16\u201d rollable Lenovo PureSight OLED technology screen showcased earlier this year at CES 2026. Designed for esports athletes who need a single portable device that allows them to train for high-level competitions around the world, this gaming laptop concept\u2019s display expands from 16\u201d to both 21.5\u201d and 24\u201d sizes. EWC attendees will be able to demo the Legion Pro Rollable in the Legion booth.\u00a0<\/p>\n
Bringing Fans Closer to the Action
Legion branding will appear across EWC 2026 broadcasts and onsite experiences, including the Legion Gauntlet stage and dedicated festival zones featuring Legion laptops, tablets, and peripherals available for fans during the event. Fans will have a chance to win Legion hardware through on-site challenges, while exclusive content featured across Legion channels during EWC 2026 will offer a closer look at the players, setups, and hardware used across the competition.\u00a0<\/p>\n
\u00a0As a Founding Partner for EWC 2026, Lenovo will also feature as a major part of this year\u2019s global campaign, appearing across creative, broadcast and fan-facing content in the lead-up to and throughout the event.\u00a0<\/p>\n
\u00a0Building on a Growing Global Esports Partnership
The partnership follows Lenovo\u2019s debut at EWC 2025, where more than 2,000 Legion devices were used across tournament operations, broadcast studios, creator zones, and festival activations. Legion branding appeared across all 24 game titles and seven weeks of international broadcasts, reaching 750 million people across multiple regions and languages worldwide.\u00a0The Esports World Cup 2026 is hosted in Paris from July 6 to August 23, welcoming more than 2,000 players and 200 Clubs from over 100 countries to compete across 24 games and 25 tournaments for a share of the record-breaking $75 million+ prize pool.\u00a0<\/p>\n
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