![](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/05\/RadioToday-Small-Image-150x150-1.png\")
<\/a><\/p>\nTotal radio advertising also rose by 4.2%, showing the ongoing strength of radio as a multiplatform medium.<\/p>\n
Across all media, advertising investment grew by 9.3% year-on-year in the first quarter, reaching \u00a311.7 billion.<\/p>\n
The AA\/WARC forecasts predict that total advertising investment will rise by 8.2% to \u00a350.5 billion this year.<\/p>\n
Growth is expected to continue into 2027, with a further 5.9% increase, bringing the total to \u00a353.5 billion.<\/p>\n
The AA\/WARC report is recognised as the only source collecting advertising spend data from the entire UK media landscape.<\/p>\n
Matt Payton, CEO of Radiocentre, said: \u201cIn a tough market, the strong performance we have seen in the first quarter of this year suggests advertisers are continuing to see the benefits of investing in multiplatform audio, with both digital audio and broadcast radio providing them with a trusted and regulated space to amplify their advertising and drive business success.\u201d<\/p>\n
MEDIUM
\nQ1 2026
\n2026
\n2027<\/p>\n
\u00a0
\nYr-on-yr % change
\nYr-on-yr % change
\nYr-on-yr % change<\/p>\n
Cinema
\n-17.6%
\n2.1%
\n4.1%<\/p>\n
Direct Mail
\n7.9%
\n2.9%
\n0.0%<\/p>\n
Online Classified
\n0.5%
\n-0.9%
\n-0.3%<\/p>\n
Other Online Display*
\n-10.7%
\n-19.7%
\n-35.0%<\/p>\n
Out of Home
\n15.0%
\n7.6%
\n2.5%<\/p>\n
\u00a0\u00a0\u00a0 of which digital
\n17.6%
\n9.0%
\n3.9%<\/p>\n
Published Media
\n-5.9%
\n-3.0%
\n-0.3%<\/p>\n
Magazine Brands
\n-5.7%
\n-3.2%
\n-0.5%<\/p>\n
\u00a0\u00a0\u00a0 of which online
\n2.9%
\n0.3%
\n1.5%<\/p>\n
National News Brands
\n-3.7%
\n-1.7%
\n-0.5%<\/p>\n
\u00a0\u00a0\u00a0 of which online
\n-0.8%
\n0.8%
\n1.7%<\/p>\n
Regional News Brands
\n-9.7%
\n-4.8%
\n0.4%<\/p>\n
\u00a0\u00a0\u00a0 of which online
\n-12.1%
\n-4.4%
\n2.6%<\/p>\n
Radio
\n4.2%
\n3.3%
\n0.6%<\/p>\n
\u00a0\u00a0\u00a0 of which online
\n22.1%
\n12.6%
\n4.5%<\/p>\n
Retail Media
\n17.9%
\n15.9%
\n13.0%<\/p>\n
Search
\n9.8%
\n8.5%
\n6.2%<\/p>\n
Social Media
\n17.7%
\n16.5%
\n12.8%<\/p>\n
TV
\n0.8%
\n3.7%
\n3.0%<\/p>\n
\u00a0 of which addressable
\n15.5%
\n13.6%
\n11.5%<\/p>\n
ALL MEDIA TOTAL
\n9.3%
\n8.2%
\n5.9%<\/p>\n
\n
\n
\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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