{"id":576145,"date":"2026-07-30T21:39:09","date_gmt":"2026-07-30T21:39:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/576145\/"},"modified":"2026-07-30T21:39:09","modified_gmt":"2026-07-30T21:39:09","slug":"nostalgic-ice-creams-are-back-as-a-perfect-fit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/576145\/","title":{"rendered":"Nostalgic ice creams are back as a perfect fit"},"content":{"rendered":"

One of Ireland’s best-known ice cream brands is marking its centenary with a twist.<\/p>\n

HB is teaming up with Irish designer Gan Str\u00f3 and turning its iconic wrappers into jerseys.<\/p>\n

The limited-edition collection is taking Brunch, Loop the Loop, Iceberger and Fat Frog and making them wearable.<\/p>\n

\"Fat
\nFat Frog jersey<\/p>\n

Katie McNelis from HB Ireland said they wanted to bring back some nostalgia.<\/p>\n

“Everyone that has come to see them has said it’s transported them right back to their childhood \u2013 so nostalgic,” she said.<\/p>\n

“These wrappers are so rooted in everyone\u2019s childhood \u2013 they\u2019re so nostalgic, they\u2019re so vibrant and so colourful.”<\/p>\n

Ms McNelis said the Fat Frog ice cream is always something they are asked about.<\/p>\n

“The number one question we always get asked is, Is Fat Frog coming back?\u2019<\/p>\n

“I\u2019d say never say never \u2013 but for now, we can wear the Fat Frog,” she added.<\/p>\n

\"HB<\/p>\n

Darren Mooney of Gan Str\u00f3 said they wanted to try something different.<\/p>\n

“Everyone has an ice cream they remember, a wrapper they recognise or a favourite they will defend forever,” he said.<\/p>\n

“The goal was to capture that nostalgia without simply recreating the past.<\/p>\n

“We wanted to make something bold, modern and genuinely wearable, while still giving people that instant feeling of recognition when they see it”.<\/p>\n

Customer Brendan Dunne, who saw them on Instagram, said he “had to get one of these” as an Iceburger was his favourite ice cream as a child.<\/p>\n

“I feel like I’m going to spot other people wandering around in them at Electric Picnic, so it\u2019ll be a bit of craic,” he added.<\/p>\n

The jerseys are available from Thirty Five on Dublin’s Fade Street and Planet Retro in Galway.<\/p>\n","protected":false},"excerpt":{"rendered":"One of Ireland’s best-known ice cream brands is marking its centenary with a twist. HB is teaming up…\n","protected":false},"author":2,"featured_media":576146,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93,61,60],"class_list":["post-576145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/576145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=576145"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/576145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/576146"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=576145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=576145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=576145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}