{"id":576471,"date":"2026-07-31T02:32:10","date_gmt":"2026-07-31T02:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/576471\/"},"modified":"2026-07-31T02:32:10","modified_gmt":"2026-07-31T02:32:10","slug":"wama-tackles-ai-reality-during-latest-breakfast-campaign-brief-wa","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/576471\/","title":{"rendered":"WAMA tackles AI reality during latest breakfast \u2013 Campaign Brief WA"},"content":{"rendered":"<p>\t\t\t    July 31 2026, 9:17 am | BY Adam Shaw | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/WAMA-Marketing-in-the-Age-of-AI-1.jpg\" alt=\"WAMA tackles AI reality during latest breakfast\"\/><\/p>\n<p>\t\t\t\t\t    \tMore than 300 WA marketers welcomed the sunrise at Fraser\u2019s Kings Park for WAMA\u2019s latest breakfast, Marketing in the Age of AI, proving once again there\u2019s no better way to start the day than with coffee, breakfast and a robust discussion about the future of our industry.<\/p>\n<p>\u00a0<\/p>\n<p>Moving beyond the AI headlines, the conversation focused on the practical realities of integrating AI into marketing, exploring where it\u2019s creating genuine value, where the challenges remain, and why human judgement still has an essential role to play.<\/p>\n<p>Hosted by Jason Balchand, the panel featured Smiljka Dimitrijevic, Dr Shahid Hussain and Vici Richardson, who shared practical examples, challenged common assumptions, and offered an honest perspective on how marketers can embrace AI without losing the creativity, curiosity and critical thinking that make great marketing.<\/p>\n<p>Among the morning\u2019s biggest talking points was the importance of transparency. Whether you\u2019re experimenting with AI or embedding it into everyday workflows, the panel agreed that being open with customers, colleagues and stakeholders builds trust and leads to better outcomes.<\/p>\n<p>Attendees also walked away with a simple reminder that speed isn\u2019t everything. While AI can make marketers more efficient, meaningful outcomes still rely on strong ideas, good judgement and the human perspective that technology can\u2019t replace. The discussion also reinforced that AI\u2019s greatest opportunity may not be replacing marketers, but giving them more time to focus on the things only humans can do, like building relationships, applying judgement and solving meaningful problems.<\/p>\n<p>WAMA extends its sincere thanks to Jason, Smiljka, Shahid and Vici for generously sharing their expertise, as well as to everyone who joined us on a chilly Perth morning. A special thank you also goes to WAMA\u2019s sponsors, whose ongoing support continues to make these events possible and helps bring WA\u2019s marketing community together to connect, learn and grow.<\/p>\n","protected":false},"excerpt":{"rendered":"July 31 2026, 9:17 am | BY Adam Shaw | No Comments More than 300 WA marketers welcomed&hellip;\n","protected":false},"author":2,"featured_media":576472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-576471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/576471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=576471"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/576471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/576472"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=576471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=576471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=576471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}