{"id":579871,"date":"2026-08-02T05:53:17","date_gmt":"2026-08-02T05:53:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/579871\/"},"modified":"2026-08-02T05:53:17","modified_gmt":"2026-08-02T05:53:17","slug":"how-infantinos-fifa-forward-enterprise-plan-unravelled","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/579871\/","title":{"rendered":"How Infantino&#8217;s FIFA Forward Enterprise plan unravelled"},"content":{"rendered":"<p>FIFA has abandoned plans to sell stakes in a company which would run the commercial and operational aspects of its competitions.<\/p>\n<p>Here, we take a look at how FIFA president Gianni Infantino&#8217;s proposal rapidly unravelled in recent days.<\/p>\n<p>28 July: FIFA announces plans to create a new commercial operation, FIFA Forward Enterprise (FFE), bringing together the sale of FIFA\u2019s commercial rights with the operational delivery of its tournaments. Thrive Eternal \u2013 a company launched in April by Joshua Kushner, the brother of President Trump\u2019s son-in-law Jared Kushner \u2013 is identified as the proposed lead investor.<\/p>\n<p><a href=\"https:\/\/www.rte.ie\/sport\/soccer\/2026\/0729\/1585577-uefa-fifa-investement-plan\/\" rel=\"nofollow noopener\" target=\"_blank\">UEFA, in a statement<\/a> responding to coverage of FIFA\u2019s announcement in The Times, says: &#8220;This crosses a line that football\u2019s governing institutions should never cross\u2026 The soul and governance of football are not assets to trade.&#8221;<\/p>\n<p>US Congressman Jamie Raskin accuses FIFA of &#8220;going directly into business with the Trump family&#8221; by &#8220;pursuing a multibillion-dollar deal with Jared Kushner\u2019s brother to sell ownership stakes in the World Cup to private investors&#8221;.<\/p>\n<p>UK Prime Minister Andy Burnham says &#8220;Football does not belong to investors&#8221; and that &#8220;The World Cup is not a product\u2026 it was never anyone\u2019s to sell&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"EAST RUTHERFORD, NEW JERSEY - JULY 19: Gianni Infantino, president of FIFA, and Donald Trump, president of the United States of America, look on after the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Phot\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/0024c971-614.jpg\"\/><br \/>\nFIFA President Gianni Infantino (left) was accused of &#8220;going directly into business with the Trump family&#8221;<\/p>\n<p>29 July: The Football Association says it was &#8220;completely unaware&#8221; of FIFA\u2019s proposal prior to its announcement and is &#8220;deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved&#8221;. A similar sentiment is echoed by the Welsh and Scottish FAs.<\/p>\n<p>Further details emerge of a 19 September deadline for FIFA member associations to support the plan in order to access an initial payment of 20 million US dollars (\u20ac17.35m). UEFA responds: &#8220;This says everything you need to know about this plan\u2026 FIFA cannot continue to use our sport to enrich themselves and their friends.&#8221;<\/p>\n<p>30 July: UEFA holds an emergency meeting after which it announces: &#8220;<a href=\"https:\/\/www.rte.ie\/sport\/soccer\/2026\/0731\/1585915-fifa-uefa\/\" rel=\"nofollow noopener\" target=\"_blank\">No UEFA national teams will participate in any FIFA competition<\/a> for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership.&#8221;<\/p>\n<p>CONCACAF, the confederation representing North and Central American FAs, also rejects the proposal while the Asian Football Confederation (AFC) says the issue &#8220;has exposed fundamental weaknesses in FIFA\u2019s consultation and decision-making processes that must now be addressed&#8221;.<\/p>\n<p>FIFA issues a statement headed &#8220;Clarifications on FIFA Forward Enterprise (FFE) proposal&#8221; in which it claims &#8220;incorrect media reports&#8221; disrupted the consultation process and insists: &#8220;Nobody is selling football.&#8221;<\/p>\n<p>31 July: Infantino\u2019s senior adviser Carlos Cordeiro resigns over the proposal while FIFA\u2019s chief operating officer Kevin Lamour describes FFE as &#8220;a project of one person&#8221;.<\/p>\n<p>Trump, asked if he discussed FFE with Infantino, <a href=\"https:\/\/www.rte.ie\/sport\/soccer\/2026\/0731\/1586061-trump-denies-discussing-fifa-plans-with-infantino\/\" rel=\"nofollow noopener\" target=\"_blank\">tells reporters: &#8220;No, I never spoke to him.&#8221;<\/a><\/p>\n<p>1 August: In a statement released in the early hours of the morning, <a href=\"https:\/\/www.rte.ie\/sport\/soccer\/2026\/0801\/1586081-fifa-scrap-plans-for-private-investment-into-world-cup\/\" rel=\"nofollow noopener\" target=\"_blank\">FIFA announces the FFE proposal &#8220;will not proceed&#8221;<\/a> and acknowledges &#8220;it has become clear that the project has created divisions of a nature that\u2026 are no longer in the interest of the objective set out in the first place&#8221;.<\/p>\n<p>UEFA responded: &#8220;<a href=\"https:\/\/www.rte.ie\/sport\/soccer\/2026\/0801\/1586106-infantino-has-lost-uefas-confidence-as-plan-crumbles\/\" rel=\"nofollow noopener\" target=\"_blank\">The current FIFA leadership has not only lost UEFA&#8217;s confidence<\/a> but also that of many other members of the football family\u2026 The proposal has gone. The task of rebuilding trust in FIFA has only just begun.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"FIFA has abandoned plans to sell stakes in a company which would run the commercial and operational aspects&hellip;\n","protected":false},"author":2,"featured_media":579872,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,43,40,38,41,39],"class_list":["post-579871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/579871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=579871"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/579871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/579872"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=579871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=579871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=579871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}