The Hollywood Reporter puts it<\/a>:<\/p>\nFrom the outset, Sudeikis had said that he had three seasons of Lasso in his head, and despite collecting $1 million per episode by season three (and significantly more if he agreed to continue), he wasn\u2019t eager to keep going just to keep going. \u201cThat wasn\u2019t a negotiation tactic,\u201d Sudeikis says over drinks in mid-June. \u201cThe story was told. Ted went home [to Kansas City] to be with his son. I wasn\u2019t going to have Ted uproot their life to justify the money truck. It made no sense to me.\u201d\u00a0<\/p>\n
Sudeikis had also been experiencing a lot in his personal life, such as a very public and acrimonious divorce from actor\/director Olivia Wilde, so his colleagues weren\u2019t sure he\u2019d be eager to get back to writing.<\/p>\n
But it turned out he couldn\u2019t leave the Ted Lasso story alone, so now it\u2019s returning to Apple TV.<\/p>\n
Why did he want to return to it?<\/p>\n
![\"TedLasso_Photo_040104\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/1785657251_981_.JPEG\")
\n Brendan Hunt, Jason Sudeikis and Tanya Reynolds Apple TV<\/p>\n
Apple TV\n<\/p>\n
Well, Sudeikis told THR that Lasso\u2019s positive attitude charmed fans, and it also had an impact on his life.<\/p>\n
He said:<\/p>\n
\u201cIt is infectious to play a character who sees the best in people and isn\u2019t mad at the world for all its foibles and bullies and shadows. It\u2019s not like I\u2019m Daniel Day-Lewis, but it was good to live in that \u2014 to have that coursing through your brain and your body all day\u2026It still is.\u201d<\/p>\n
His comments speak to the series\u2019 popularity, which in large part comes down to the need for positivity that people had during the Covid pandemic, when the series launched. Its roots were in a 2013 comedy skit for NBC Sports, starring Sudeikis, and over the years he and his writing team expanded Lasso into an American coach who ends up working in the UK, a fish-out-of-water setup that had a cheesy but beloved sentimentality at its core.<\/p>\n
However, as the series got more popular, by season three things were more difficult in the background. There were delays, according to The Hollywood Reporter, and it ran over-budget. Unsurprisingly, it seemed like it was all coming to an end with the third season.<\/p>\n
So when Sudeikas decided to bring back Ted Lasso for a fourth season, he also brought new personnel on board, like new showrunner Jack Burditt. The focus of Ted Lasso\u2019s work at AFC Richmond also changed. With all those changes comes a bit of a fresh start for Ted and the show.<\/p>\n
So what happens in this new season?<\/p>\n
![\"TedLasso_Photo_040105\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/1785657251_983_.jpeg\")
\n Annette Badland, Grant Feely and Jason Sudeikis Apple TV<\/p>\n
Apple TV\n<\/p>\n
In this latest season, the attention turns from AFC Richmond\u2019s male team to its female team, the \u2018Lady Greyhounds\u2019.<\/p>\n
Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women\u2019s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.<\/p>\n
While many old faces are present, there\u2019s a whole new team to meet, and a new assistant coach, Alice Chilton, played by Tanya Reynolds (Sex Education, The Other Bennet Sister).<\/p>\n
After a somewhat tumultuous third season, there\u2019s the hope season four will recapture a lot of the magic of season one.<\/p>\n
When can we watch it?<\/p>\n
Ted Lasso season four will stream on Apple TV from 5 August.<\/p>\n","protected":false},"excerpt":{"rendered":"TED LASSO\u2019S THIRD season was supposed to be its last. But on 5 August, its fourth season will…\n","protected":false},"author":2,"featured_media":579986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[163478,93,61,60,282,191643],"class_list":["post-579985","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-best-of-the-box","tag-entertainment","tag-ie","tag-ireland","tag-tv","tag-watercooler-moment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/579985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=579985"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/579985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/579986"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=579985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=579985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=579985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"TedLasso_Photo_040103\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/1785657250_918_.JPEG\")