{"id":585129,"date":"2026-08-06T16:44:21","date_gmt":"2026-08-06T16:44:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/585129\/"},"modified":"2026-08-06T16:44:21","modified_gmt":"2026-08-06T16:44:21","slug":"microsoft-tells-engineers-to-curb-their-token-burning-enthusiasm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/585129\/","title":{"rendered":"Microsoft tells engineers to curb their token-burning enthusiasm"},"content":{"rendered":"<p class=\"kicker \" style=\"\">AI AND ML<\/p>\n<p class=\"subtitle t21\" style=\"\">Redmond wants results from Copilot, not impressive-looking consumption figures<\/p>\n<p>Concerned about cost, Microsoft is reportedly warning employees against wasteful AI use.<\/p>\n<p>In an email <a href=\"https:\/\/www.404media.co\/microsoft-tells-engineers-tokenmaxxing-is-not-what-we-are-optimizing-for\/\" rel=\"nofollow noopener\" target=\"_blank\">seen by 404 Media<\/a>, Microsoft Executive Vice President Jay Parikh warned that individual divisions would be given targets and could face restrictions. &#8220;Tokenmaxxing is not what we are optimizing for. I want all of us focused on maximizing outcomes that move the needle for our customers and our business,&#8221; the email states.<\/p>\n<p>The Register asked Microsoft what it made of the report, and a spokesperson told us the company had &#8220;nothing to add.&#8221;<\/p>\n<p>Microsoft is hardly short of cash and has continued to pour money into its <a href=\"https:\/\/www.theregister.com\/off-prem\/2026\/08\/04\/cloud-giants-pour-nearly-600b-into-capex-as-ai-demand-surges\/5282679\" target=\"_blank\" rel=\"nofollow noopener\">AI investments<\/a>, but its apparent efforts to curb wasteful AI spending bring it into line with other companies attempting to rethink how employees use AI.<\/p>\n<p><a href=\"https:\/\/tokenmaxxing.com\/guides\/what-is-tokenmaxxing\" target=\"_blank\" rel=\"nofollow noopener\">Tokenmaxxing<\/a> is the practice of using as many AI tokens as possible, and treating the volume as proof of productivity. A token is the basic unit used to process and bill for the input and output of AI models. If a company is measuring employees&#8217; use of AI, burning through as many tokens as possible will make the figures look rosier. <\/p>\n<p>However, companies need to consider the cost of those tokens alongside other factors, such as productivity. As The Register <a href=\"https:\/\/www.theregister.com\/software\/2026\/04\/26\/tokenmaxxing-isnt-an-ai-strategy\/5227443\" target=\"_blank\" rel=\"nofollow noopener\">observed in April<\/a>:\u00a0&#8220;Tokenmaxxing isn&#8217;t an AI strategy.&#8221;<\/p>\n<p>Microsoft does not appear to be seeking an overall reduction in token use \u2013 it wants to be an AI-first company, after all. It simply wants more bang for its buck. <\/p>\n<p>&#8220;As we accelerate our use of GitHub Copilot to deliver on our goals, we all need to be aware of how we consume tokens,&#8221; the email reportedly said. GitHub <a href=\"https:\/\/www.theregister.com\/software\/2026\/04\/28\/microsofts-github-shifts-to-metered-ai-billing\/5224151\" rel=\"nofollow noopener\" target=\"_blank\">moved to usage-based billing<\/a> in June. Although Microsoft&#8217;s code-hosting tentacle measures consumption in AI Credits rather than raw tokens, the change makes the cost of engineers burning through them harder to ignore.<\/p>\n<p>Not that this sends a particularly great message to customers. As one anonymous Microsoft staffer told 404 Media: &#8220;This really feels like the ultimate admission that we, as hosts of AI infra, can&#8217;t afford our own AI products. And if that&#8217;s even partially the case, how could the companies we sell it to manage?&#8221;<\/p>\n<p>That&#8217;s a little simplistic. Microsoft can afford its AI products; the email suggests it wants engineers to use them with greater regard for cost and results. <\/p>\n<p>Which is, perhaps, the message customers should take away. AI tools and services carry a cost that needs to be measured, rather than treating &#8220;how many tokens did you consume?&#8221; as a measure of AI adoption. \u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"AI AND ML Redmond wants results from Copilot, not impressive-looking consumption figures Concerned about cost, Microsoft is reportedly&hellip;\n","protected":false},"author":2,"featured_media":585130,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":["post-585129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/585129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=585129"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/585129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/585130"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=585129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=585129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=585129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}