{"id":589041,"date":"2026-08-10T16:06:10","date_gmt":"2026-08-10T16:06:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/589041\/"},"modified":"2026-08-10T16:06:10","modified_gmt":"2026-08-10T16:06:10","slug":"vithit-acquired-by-vimto-maker-nichols-in-e75m-deal-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/589041\/","title":{"rendered":"VitHit acquired by Vimto maker Nichols in \u20ac75m deal \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Irish drinks company VitHit, owned by former rugby player Gary Lavin, has been acquired by UK soft drinks firm Nichols for \u20ac75 million. <\/p>\n<p class=\"c-paragraph paywall \">Nichols, the maker of Vimto, confirmed the acquisition this morning of VitHit, which was <a href=\"https:\/\/www.irishtimes.com\/business\/2025\/08\/09\/vithit-founder-gary-lavin-from-insolvency-in-2007-to-selling-45m-bottles-in-18-markets-including-new-york\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/business\/2025\/08\/09\/vithit-founder-gary-lavin-from-insolvency-in-2007-to-selling-45m-bottles-in-18-markets-including-new-york\/\">founded in 2001 by Lavin<\/a> and recorded more than \u20ac26 million in sales last year.<\/p>\n<p class=\"c-paragraph paywall \">The deal is being completed on a debt-free and cash-free basis. <\/p>\n<p class=\"c-paragraph paywall \">The company said it would retain VitHit\u2019s Dublin office, but chairman and founder Lavin has stepped away from the business following the deal. It expects annual synergies of more than \u20ac1 million a year from the deal. <\/p>\n<p class=\"c-paragraph paywall \">Lavin, who was a finalist in last year\u2019s <a href=\"https:\/\/www.irishtimes.com\/tags\/ey-entrepreneur-of-the-year\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/ey-entrepreneur-of-the-year\/\">EY Entrepreneur of the Year awards<\/a>, was the majority owner of the company. Members of his family also owned stakes in the business.<\/p>\n<p class=\"c-paragraph paywall \">Lavin said he was proud of what he and the team has achieved over 25 years and considered Nichols \u201cthe ideal partner to support the next stage of the brand\u2019s development\u201d.<\/p>\n<p class=\"c-paragraph paywall \">\u201cNichols brings proven brand-building expertise, strong customer relationships and significant commercial capabilities, while sharing our long-term approach to growth. We are excited about the opportunities this creates for VitHit, its colleagues, customers and consumers,\u201d Lavin said.<\/p>\n<p class=\"c-paragraph paywall \">Nichols chief executive Andrew Milne said VitHit was an ideal acquisition for the group as it sits in \u201ca rapidly growing soft drinks category\u201d. <\/p>\n<p class=\"c-paragraph paywall \">\u201cWith its established market position, alignment with our asset-light operating model, proven profitability and significant headroom for growth, VitHit perfectly fits the acquisition profile we have been looking for and is fully aligned with our long-term growth strategy.\u201d<\/p>\n<p class=\"c-paragraph paywall \">He added the brand has strong market positions in both the UK and Ireland and there was a \u201csignificant opportunity\u201d to expand its distribution. <\/p>\n<p class=\"c-paragraph paywall \">An investor presentation from Nichols cited distribution opportunities through its relationships with the major British supermarket and retail groups, and international expansion as avenues for growth for the Irish brand. <\/p>\n<p class=\"c-paragraph paywall \">In the announcement confirming the deal, which was first reported by the Sunday Times, Nichols said VitHit had recorded 90 per cent sales growth since the end of 2021. <\/p>\n<p class=\"c-paragraph paywall \">Last year, it booked group sales of \u20ac26.5 million and an adjusted operating profit of \u20ac4.2 million. It had net assets of \u20ac7.7 million. <\/p>\n<p class=\"c-paragraph paywall \">Nichols, which was founded in 1908, said the VitHit deal would be immediately earnings enhancing before one-off transaction costs of about \u00a32.5 million (\u20ac2.9 million). <\/p>\n<p class=\"c-paragraph paywall \">Nichols added that the acquisition has been funded through cash on its balance sheet and a new revolving credit facility will be put in place by NatWest following the deal to provide working capital for expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"Irish drinks company VitHit, owned by former rugby player Gary Lavin, has been acquired by UK soft drinks&hellip;\n","protected":false},"author":2,"featured_media":589042,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,91160,61,60,4674,248783],"class_list":["post-589041","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ey-entrepreneur-of-the-year","tag-ie","tag-ireland","tag-retail","tag-vit-hit"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/589041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=589041"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/589041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/589042"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=589041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=589041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=589041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}