{"id":589763,"date":"2026-08-11T08:54:16","date_gmt":"2026-08-11T08:54:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/589763\/"},"modified":"2026-08-11T08:54:16","modified_gmt":"2026-08-11T08:54:16","slug":"myprotein-rolls-out-new-whey-protein-flavour-inspired-by-classic-british-biscuit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/589763\/","title":{"rendered":"Myprotein rolls out new whey protein flavour inspired by classic British biscuit"},"content":{"rendered":"<p>Myprotein has just unveiled its latest collaboration with Mars Wrigley \u2014 a TWIX\u00ae Impact Whey Protein joining the brand&#8217;s popular lineup of confectionery-inspired shakes.<\/p>\n<p> This follows the launch of other products in the range, including SNICKERS\u00ae, BOUNTY\u00ae and MARS\u00ae whey protein flavours.<\/p>\n<p>The new powder packs 20g of high-quality whey protein into each serving, coming in at just 128 calories and low in fat, blending chocolate and caramel flavours with actual biscuit pieces for that classic TWIX\u00ae taste.<\/p>\n<p>Starting from \u00a319.49 for 15 servings, the new flavour goes on sale today, August 10, exclusively at myprotein.com.<\/p>\n<p><a href=\"https:\/\/www.gbnews.com\/lifestyle\/diet\/myprotein-whey-protein-mars-bounty\" target=\"_blank\" rel=\"nofollow noopener\">Read more about BOUNTY\u00ae Impact Whey Protein here<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"70105\" data-rm-shortcode-id=\"f09020b943d76cf4ff2b6ff67b71921a\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20477%20517'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/twix-u00ae-impact-whey-protein.png\" width=\"477\" height=\"517\" alt=\"TWIX\\u00ae Impact Whey Protein\"\/><\/p>\n<p> Myprotein is launching TWIX\u00ae Impact Whey Protein today<\/p>\n<p> | <\/p>\n<p>MYPROTEIN<\/p>\n<p>CEO of THG Nutrition, Neil Mistry, said: &#8220;The launch of our TWIX\u00ae Impact Whey Protein forms part of our incredible partnership with Mars Wrigley, with TWIX\u00ae now joining the line-up alongside SNICKERS\u00ae, MARS\u00ae and BOUNTY\u00ae. <\/p>\n<p>&#8220;TWIX\u00ae brings something genuinely different to the range &#8211; the biscuit gives it a distinct texture and bite that sets it apart from anything else we&#8217;ve launched with Mars Wrigley. <\/p>\n<p>&#8220;Combining that signature chocolate, caramel and biscuit crunch with our high-quality protein, we&#8217;ve created a product that delivers a truly indulgent taste experience alongside trusted nutrition.&#8221;<\/p>\n<p><a href=\"https:\/\/www.gbnews.com\/lifestyle\/diet\/best-protein-powders-2026-myprotein-esn-protein-works\" target=\"_blank\" rel=\"nofollow noopener\">Read GB News&#8217; guides to the best protein powders for 2026 here.<\/a><\/p>\n<p>General manager for Mars Drinks and Treats, Kerry Cavanaugh, added: &#8220;Flavour innovation has been a consistent growth driver in the protein category, and with the introduction of TWIX\u00ae to our range of branded Myprotein Impact Whey Protein powders, we hope to entice TWIX\u00ae fans and protein consumers alike, with a new way to enjoy the taste of their favourite confectionery bar.&#8221;<\/p>\n<p>The product also carries certifications from both Informed Choice and Informed Protein, which independently verify its quality, purity and protein content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"4b17f\" data-rm-shortcode-id=\"294a1f60b03b2e5b47653e94f8a9f2db\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20343%20343'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/myprotein-bounty-whey-protein.png\" width=\"343\" height=\"343\" alt=\"Myprotein Bounty Whey Protein\"\/><\/p>\n<p>This follows the launch of BOUNTY\u00ae whey flavours <\/p>\n<p> | MYPROTEIN<\/p>\n<p>The chocolate and caramel combination is lifted by biscuit pieces to give it a different texture from the rest of the range.<\/p>\n<p>Shoppers can pick up the TWIX\u00ae Impact Whey Protein at myprotein.com, with prices starting at \u00a319.49 for a 15-serving bag.<\/p>\n","protected":false},"excerpt":{"rendered":"Myprotein has just unveiled its latest collaboration with Mars Wrigley \u2014 a TWIX\u00ae Impact Whey Protein joining the&hellip;\n","protected":false},"author":2,"featured_media":589764,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,493,61,60,166],"class_list":["post-589763","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-diet","tag-ie","tag-ireland","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/589763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=589763"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/589763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/589764"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=589763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=589763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=589763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}