{"id":600814,"date":"2026-08-22T03:30:10","date_gmt":"2026-08-22T03:30:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/600814\/"},"modified":"2026-08-22T03:30:10","modified_gmt":"2026-08-22T03:30:10","slug":"as-they-return-to-the-uk-harry-and-meghan-search-for-a-brand-that-sticks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/600814\/","title":{"rendered":"As they return to the UK, Harry and Meghan search for a brand that sticks"},"content":{"rendered":"<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">The fact the Sussexes have switched between projects brings risks to their brand, says Susan Fournier, a branding expert and former professor at Harvard Business School and Boston University. She says the couple went from royal insiders, giving a glimpse into a secret world, to royal critics, then from media producers to, in Meghan&#8217;s case, a lifestyle influencer.<\/p>\n","protected":false},"excerpt":{"rendered":"The fact the Sussexes have switched between projects brings risks to their brand, says Susan Fournier, a branding&hellip;\n","protected":false},"author":2,"featured_media":600815,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[321,93,61,60],"class_list":["post-600814","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/600814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=600814"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/600814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/600815"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=600814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=600814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=600814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}