{"id":602072,"date":"2026-08-23T11:06:24","date_gmt":"2026-08-23T11:06:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/602072\/"},"modified":"2026-08-23T11:06:24","modified_gmt":"2026-08-23T11:06:24","slug":"austrian-mountain-town-finds-niche-in-ai-boom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/602072\/","title":{"rendered":"Austrian mountain town finds niche in AI boom"},"content":{"rendered":"<p>Nestled in the wooded hills of Austria&#8217;s Styria region, the town of Leoben oozes tradition with its pastel-coloured buildings and quaint central square boasting a 13th-century church.<\/p>\n<p>But on the edge of town, engineers peer through giant magnifying glasses while robotic arms manipulate sheets of copper to develop components used in some of the world&#8217;s most advanced AI systems.<\/p>\n<p>AT&amp;S, an electronics company based in Leoben, makes integrated circuit (IC) substrates, the boards that connect chips to computer memory and power supplies &#8211; a crucial component in the race to develop AI and high-speed data processing.<\/p>\n<p>The company&#8217;s shares have surged more than 450%this year, making it one of the most striking beneficiaries in Europe of the AI boom.<\/p>\n<p>For chief executive Michael Mertin, this success shows that Europe can still &#8220;occupy important niches&#8221; in the AI race, even if it cannot compete with US rivals on chip innovation, or with Asian firms in terms of production scale.<\/p>\n<p>&#8220;We will not be the leading nation or the leading region&#8230; (but) there are some outstanding technologies where we are world leaders in Europe,&#8221; Mertin said.<\/p>\n<p><img decoding=\"async\" alt=\"A printed circuit board is displayed\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/0024e252-614.jpg\"\/><\/p>\n<p>Founded in 1987, AT&amp;S initially made printed circuit boards before entering the IC substrate business in 2016, when it began serial production at a new plant in Chongqing, China.<\/p>\n<p>The company opened a second factory to produce IC substrates in Malaysia in 2024.<\/p>\n<p>The Leoben site, known as the Hinterberg plant, serves as the global headquarters and houses its research and development operations.<\/p>\n<p>After investing more than \u20ac500 million in a research and production centre opened last year, it has also become Europe&#8217;s only major commercial manufacturer of advanced IC substrates.<\/p>\n<p>&#8216;Industrial revolution&#8217;<\/p>\n<p>Malcolm Penn, chairman of the semiconductor consultancy Future Horizons, said AT&amp;S was one of few European companies directly benefiting from booming demand for AI hardware.<\/p>\n<p>&#8220;They&#8217;re riding the AI boom&#8230; They&#8217;re not driving the wave, they&#8217;re riding the wave,&#8221; he said.<\/p>\n<p>IC substrates are &#8220;critical&#8221; in the AI ecosystem &#8220;because they&#8217;re one of the key aspects of reducing power consumption, reducing noise, increasing speed,&#8221; he added.<\/p>\n<p>Europe&#8217;s strengths in AI-related hardware tend to lie in specialised parts of the semiconductor supply chain, with companies such as Dutch lithography giant ASML and British chip designer Arm occupying leading positions.<\/p>\n<p>AT&amp;S cannot claim to be in the same league as them, but the growth of AI has led to a big increase in demand over the past few months, said Barbara Decker-Schloegl, its senior director of operations.<\/p>\n<p>&#8220;You can see it across all areas &#8211; customer inquiries keep rising and rising,&#8221; she said.<\/p>\n<p>&#8220;The issue of artificial intelligence, including the high demand for the corresponding computing modules, will not foreseeably slump,&#8221; Mertin added.<\/p>\n<p>&#8220;From my point of view, this is an industrial revolution, almost like the introduction of engines or, back then, the steam engine,&#8221; he said.<\/p>\n<p>Local heft, global workforce<\/p>\n<p>Around 2,200 people from more than 70 countries work at the site in Leoben, a former iron mining centre of 28,000 people in the mountainous southern state of Styria.<\/p>\n<p>Mario Alroy, 36, from India, has been an account manager at AT&amp;S for four years and travels to work daily from Graz, the nearest big city.<\/p>\n<p>&#8220;Styria is really a wonderful place to be. You have mountains, you have lakes, if you&#8217;re interested in wine you can go wine tasting&#8230; The quality of life is very good,&#8221; he said.<\/p>\n<p>But around 60% of the staff are Austrian, and &#8220;AT&amp;S is one of the largest employers in this region&#8221;, Decker-Schloegl said.<\/p>\n<p>The Technical University of Leoben, long known for mining, metallurgy and materials science, has supplied AT&amp;S with generations of engineers and technical specialists.<\/p>\n<p><img decoding=\"async\" alt=\"Employees in white overalls walk through a production facility\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/08\/0024e254-614.jpg\"\/><br \/>\nAround 60% of the workforce are Austrian<\/p>\n<p>Kerstin Neukamp, a spokeswoman for the mayor&#8217;s office, said the growth of AT&amp;S had brought &#8220;highly qualified jobs and additional international visibility&#8221; for the town and the region.<\/p>\n<p>However, &#8220;with additional employees and their families, new demands also arise in terms of housing, education, childcare, and other services offered by the city&#8221;, she added.<\/p>\n<p>In Leoben&#8217;s central square, Sigrid Halm, a 52-year-old social worker, said AT&amp;S was &#8220;very important for the town, because there are a lot of jobs over there&#8221;.<\/p>\n<p>&#8220;My father used to work there, he was an engineer in Hinterberg and a senior executive. Both of my children have worked there, and I know many people who still work there,&#8221; she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Nestled in the wooded hills of Austria&#8217;s Styria region, the town of Leoben oozes tradition with its pastel-coloured&hellip;\n","protected":false},"author":2,"featured_media":602073,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":["post-602072","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/602072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=602072"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/602072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/602073"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=602072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=602072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=602072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}