{"id":606028,"date":"2026-08-27T08:36:10","date_gmt":"2026-08-27T08:36:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/606028\/"},"modified":"2026-08-27T08:36:10","modified_gmt":"2026-08-27T08:36:10","slug":"bestads-best-film-of-the-week-jcpenneys-retail-rejuvenation-via-mischief-no-fixed-address-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/606028\/","title":{"rendered":"Bestads Best Film of the Week: JCPenney\u2019s \u2018Retail Rejuvenation\u2019 via Mischief @ No Fixed Address \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t August 27 2026, 1:33 pm | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Bestads<\/p>\n

\t\t\t\t\t \tEach week Bestadsontv.com<\/a> [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week\u2019s best film is JCPenney\u2019s \u2018Retail Rejuvenation\u2018 via Mischief @ No Fixed Address.<\/p>\n

\u00a0<\/p>\n

The film was selected by this week\u2019s guest judge Thamakorn Ruchakityanon<\/a>, Executive Creative Director at SOUR Bangkok.<\/p>\n

\u201cPersonally, I still love films with a touch of satire-the kind that makes you smile-so this was my favourite of the round,\u201d says Ruchakityanon. \u201cI enjoyed the details in the script and the performances of the characters. The therapy concept itself may not be entirely new, but presenting it as a mockumentary gives the idea a fresh and entertaining twist.\u201d<\/p>\n

VIEW THE FILM<\/a><\/p>\n

JCPenney and Mischief @ No Fixed Address parody wellness retreats with \u201cRetail Rejuvenation\u201d, a tongue-in-cheek experience designed to cure bad shopping habits and position JCPenney as the destination for affordable, quality style.<\/p>\n

READ THAMAKORN\u2019S FULL REVIEW ON BESTADS<\/a><\/p>\n

\u00a0<\/p>\n

Want to see your work featured? Enter the weekly Bestads judging for a chance to have your work showcased in front of an international audience of advertising professionals. It\u2019s free to upload ads and campaigns \u2013 and all ad formats are welcome.<\/p>\n

Submit your latest work here<\/a>.<\/p>\n

Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n

#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n

Subscribe to Portfolio & Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"August 27 2026, 1:33 pm | BY Ricki Green | No Comments Each week Bestadsontv.com [the global arm…\n","protected":false},"author":2,"featured_media":606029,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[93,61,60,270],"class_list":["post-606028","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-ie","tag-ireland","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/606028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=606028"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/606028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/606029"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=606028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=606028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=606028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}