{"id":610915,"date":"2026-09-01T06:18:10","date_gmt":"2026-09-01T06:18:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/610915\/"},"modified":"2026-09-01T06:18:10","modified_gmt":"2026-09-01T06:18:10","slug":"k-pop-group-nmixx-fronts-make-up-for-evers-latest-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/610915\/","title":{"rendered":"K-pop Group NMixx Fronts Make Up For Ever’s Latest Campaign"},"content":{"rendered":"

\n\tMake Up For Ever<\/a> is turning up the music for its latest launch.<\/p>\n

\n\tThe decades-old makeup<\/a> brand is debuting its first line of Artist Colorglow Lip Balms. Formulated with hyaluronic acid and peptides, the new product promises to plump, nourish and hydrate the lips for up to 24 hours, with seven shades \u2014 Dreamy Pink, Black Cherry, Anywhere Caffeine, Wherever Walnut, Boundless Berry, Festival Lilac and Mermaid Blue \u2014 priced at $26 each.<\/p>\n

\n\tThe team tapped K-pop<\/a> girl group NMixx \u2014 best known for their hit songs, \u201cO.O,\u201d \u201cHeavy Serenade\u201d and \u201cLove Me Like This\u201d \u2014 to front the campaign. Formed in 2022, the group is made up of six members: Haewon, Sullyoon, Lily, Jiwoo, Kyujin and Bae. Today, they boast a combined following of 6.1 million followers on Instagram.<\/p>\n

\t\t\t\t\t\t\"NMIXX<\/p>\n

\t\t\t\t\tNMixx creative image for the Artist Colorglow Lip Balm campaign.<\/p>\n

\n\tIn a joint statement sent exclusively to WWD, the group said: \u201cMakeup gives us another way to express different sides of ourselves, whether we\u2019re on stage or in our everyday lives. That\u2019s what we love about Artist Colorglow Lip Balm, it makes it easy to play with color and bring your own personality to every look. We\u2019re so happy to bring that spirit to life with Make Up For Ever and share this collaboration with everyone.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tHaewon, Sullyoon, Lily, Jiwoo, Kyujin and Bae.<\/p>\n

\n\tThis partnership, and the lip launch, are part of Make Up For Ever\u2019s wider brand reinvention, according to Sonika Malhotra, president and general manager, Americas. \u201cOur ColorGlow lip balms are an incredible offering \u2014 from the packaging to the shades to the tactile it is designed to strike a chord with a young, spirited client,\u201d she told WWD. \u201cOur collaboration with\u00a0NMixx\u00a0band for this launch connects the brand directly with a global, trendsetting, experimental audience that views beauty<\/a> not just as a routine but an ever-evolving canvas for self-discovery and expression.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tArtist Colorglow Lip Balm<\/p>\n

\n\tBeauty<\/a> has been feeding into K-pop<\/a> fever for months now. TikTok-viral skin care brand Anua<\/a>\u00a0doubled down on the K-beauty<\/a>\u00a0connection back in February, teaming up with the award-winning Netflix film, \u201cKpop Demon Hunters,\u201d to release a\u00a0curated assortment of products<\/a>, with five fresh innovations \u2014\u00a0Ceramide Barrier Collagen Mask<\/a>,\u00a0Vita Brightening Collagen Mask<\/a>,\u00a0Ultra-thin Spot Cover Patch<\/a>,\u00a0Invisible Matte Finish Sunscreen<\/a>\u00a0and\u00a0Invisible Glow Finish Sunscreen Stick<\/a> \u2014 plus the existing\u00a0Zero Cast Sunscreen in limited-edition packaging<\/a>. A month prior, Laneige<\/a> named Grammy-winning group Katseye \u00a0its new global partner and the stars of its latest innovation,\u00a0JuicePop Box Lip Tints<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Make Up For Ever is turning up the music for its latest launch. The decades-old makeup brand is…\n","protected":false},"author":2,"featured_media":610916,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1902,93,61,60,6521,278,2278],"class_list":["post-610915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-beauty","tag-entertainment","tag-ie","tag-ireland","tag-k-pop","tag-music","tag-trending"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/610915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=610915"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/610915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/610916"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=610915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=610915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=610915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}