{"id":618217,"date":"2026-09-08T13:10:12","date_gmt":"2026-09-08T13:10:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/618217\/"},"modified":"2026-09-08T13:10:12","modified_gmt":"2026-09-08T13:10:12","slug":"why-advisors-need-to-prepare-heirs-not-just-assets","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/618217\/","title":{"rendered":"Why advisors need to prepare heirs, not just assets"},"content":{"rendered":"<p>\n                As the Great Wealth Transfer accelerates, Eric Becker of Cresset argues that financial advisors must help families transfer values alongside wealth.\n            <\/p>\n<p style=\"text-align:justify; margin-bottom:11px\">As an estimated $84 trillion in assets changes hands across generations over the coming decades, the <a href=\"https:\/\/www.investmentnews.com\/glossary\/wealth-management\/265660\" rel=\"nofollow noopener\" target=\"_blank\">wealth management<\/a> industry has largely focused on the financial mechanics of transfer &#8211; <a href=\"https:\/\/www.privatebank.bankofamerica.com\/articles\/study-of-wealthy-americans.html\" target=\"_blank\" rel=\"nofollow noopener\">trusts, tax strategies, and succession structures.<\/a><\/p>\n<p>Eric Becker, Founder and Co-Chairman of <a href=\"https:\/\/www.investmentnews.com\/companies\/cresset\/265378\" rel=\"nofollow noopener\" target=\"_blank\">Cresset<\/a>, the Chicago-based multi-family office with more than $260 billion in assets under management and advisement, believes that framing misses something fundamental.<\/p>\n<p>&#8220;We spend a great deal of time preparing assets for heirs,&#8221; Becker told InvestmentNews. &#8220;We also need to prepare heirs for the assets.&#8221;<\/p>\n<p>That conviction sits at the heart of a growing conversation among advisors about the role of the ethical will &#8211; not a legal instrument, but a personal document capturing the values, experiences, and life lessons that underpin a family&#8217;s wealth.<\/p>\n<p>As advisors scramble to engage the next generation before inheritance events force the issue, Becker argues that this conversation is precisely where an advisor can differentiate.<\/p>\n<p>Beyond the balance sheet<\/p>\n<p>Becker wrote his first ethical will in 2007 because he wanted his children to have his words and perspective if something happened to him unexpectedly. What began as a practical exercise evolved into something larger.<\/p>\n<p>&#8220;I came to see the ethical will as a living document that could evolve as our family and I evolved,&#8221; he said. &#8220;It is not a substitute for an estate plan. It is a complement to one, because it preserves a form of wealth that cannot be held in a <a href=\"https:\/\/www.investmentnews.com\/glossary\/trust\/263305\" rel=\"nofollow noopener\" target=\"_blank\">trust<\/a>: perspective.&#8221;<\/p>\n<p>The advisor, in Becker&#8217;s view, does not need to become a family therapist or historian to facilitate these conversations. The questions themselves can do the work.<\/p>\n<p>&#8220;What does this wealth mean to your family? What do you hope it makes possible? What values do you want your children to understand?&#8221; Becker suggested as entry points. &#8220;The advisor does not need to provide the answers. In fact, I do not think they should.&#8221;<\/p>\n<p>That framing positions the advisor as a convener, who creates the conditions for a productive conversation and, where appropriate, brings in estate attorneys, family governance specialists, or other professionals to go deeper.<\/p>\n<p>The compounding value of experience<\/p>\n<p>Becker draws a deliberate parallel between the mechanics of investing and the transmission of family wisdom. Just as capital compounds over time, he argues, so do life lessons; shaping decision-making, relationships, and judgment across generations.<\/p>\n<p>&#8220;The lessons passed from one generation to another accumulate over time,&#8221; he said. &#8220;They influence how we make decisions, build businesses, raise children, navigate difficult periods.&#8221;<\/p>\n<p>For entrepreneurial families in particular, Becker believes there is a specific form of capital at risk of being lost in a conventional transfer: the entrepreneurial mindset itself. Resourcefulness, resilience, and the capacity to turn an idea into something of value, he says, are as much a part of a family&#8217;s inheritance as the assets on a balance sheet.<\/p>\n<p>His own ethical will, he has said publicly, traces the origins of his values to specific people and moments such as grandparents who modeled hard work, a mother who cultivated curiosity, and a father who demonstrated entrepreneurship and generosity. The exercise revealed that many of the values he had come to regard as his own had been shaped by others.<\/p>\n<p>A stronger case for early engagement<\/p>\n<p>The advisor case for this work is not purely philosophical. Research from Orion&#8217;s inaugural investor survey found that 18 percent of investors are likely to switch advisors when inheriting between $500,000 and $1 million, and that likelihood climbs to 24 percent for those inheriting $1 million or more.<\/p>\n<p>Becker&#8217;s argument is that advisors who begin building relationships across generations not at the moment of transfer, but well before, are far better positioned to serve families as a whole.<\/p>\n<p>&#8220;An advisor who understands only a family&#8217;s balance sheet knows something important about that family,&#8221; he said. &#8220;An advisor who also understands its history, values, relationships, aspirations, and concerns has a much deeper foundation from which to serve them.&#8221;<\/p>\n<p>That depth, he contends, also creates a natural pathway for the next generation to develop a relationship with the advisor on their own terms \u2014 before an inheritance or a crisis makes the introduction for them.<\/p>\n<p>The Great Wealth Transfer is often described as an opportunity for the wealth management industry. Becker&#8217;s perspective suggests the firms that capture it most durably will be those that help families articulate what they actually stand for \u2014 and then pass that forward alongside the assets.<\/p>\n","protected":false},"excerpt":{"rendered":"As the Great Wealth Transfer accelerates, Eric Becker of Cresset argues that financial advisors must help families transfer&hellip;\n","protected":false},"author":2,"featured_media":618218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[72,262422,176,107548,115897,61,60,174,175],"class_list":["post-618217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-cresset","tag-finance","tag-great-wealth-transfer","tag-heirs","tag-ie","tag-ireland","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/618217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=618217"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/618217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/618218"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=618217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=618217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=618217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}