{"id":618281,"date":"2026-09-08T14:40:12","date_gmt":"2026-09-08T14:40:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/618281\/"},"modified":"2026-09-08T14:40:12","modified_gmt":"2026-09-08T14:40:12","slug":"victorias-secret-granted-planning-permission-to-open-new-dublin-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/618281\/","title":{"rendered":"Victoria’s Secret granted planning permission to open new Dublin store"},"content":{"rendered":"

AMERICAN LINGERIE RETAILER Victoria\u2019s Secret has been granted planning permission by the city council to commence works on its new store on Dublin\u2019s Nassau Street.<\/p>\n

The retailer vacated its Grafton Street premises this summer after close to 10 years operating from the Irish flagship store. The shop had first opened in 2017.<\/p>\n

Against the backdrop of increased profits, Victoria\u2019s Secret took up a lease on two retail units at 40 to 43 Nassau Street, which lies just before the turn onto Dawson Street.<\/p>\n

It will be located next door to the VR centre Sandbox.<\/p>\n

\"Screenshot
\n An image of the retail units at the site, lodged as part of the company’s application.\n<\/p>\n

An application was lodged with the city council to add \u201cfascia-mounted, halo-illuminated\u201d signs at the ground floor level of the building. Permission for this has been granted.<\/p>\n

There will be two entrances to the shop: one to Victoria\u2019s Secret and another to Victoria\u2019s Secret Pink, the latter the retailer\u2019s offering to appeal to younger customers.<\/p>\n

Back at its previous premises on Grafton Street, a planning battle<\/a> between Brown Thomas and beauty retailer Space NK continues.<\/p>\n

Space NK reportedly seeks to occupy the former Victoria\u2019s Secret shop \u2013 a unit much larger than its current shop on 82 Grafton Street.\u00a0<\/p>\n

Representatives for Brown Thomas have argued that the beauty retailer taking over the large unit would represent a disproportionate and undue additional concentration of a single retail category \u2013 beauty and cosmetics \u2013 on the busy shopping street.<\/p>\n

A decision on the application is due later this month.<\/p>\n","protected":false},"excerpt":{"rendered":"AMERICAN LINGERIE RETAILER Victoria\u2019s Secret has been granted planning permission by the city council to commence works on…\n","protected":false},"author":2,"featured_media":618282,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,615,61,60,262434,2549,4674,165],"class_list":["post-618281","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-dublin","tag-ie","tag-ireland","tag-nassau-street","tag-planning-permission","tag-retail","tag-victoria"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/618281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=618281"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/618281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/618282"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=618281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=618281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=618281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}