{"id":619263,"date":"2026-09-09T11:58:10","date_gmt":"2026-09-09T11:58:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/619263\/"},"modified":"2026-09-09T11:58:10","modified_gmt":"2026-09-09T11:58:10","slug":"conquest-planning-rebrands-as-conquest-expands-scope","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/619263\/","title":{"rendered":"Conquest Planning Rebrands as Conquest, Expands Scope"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Known as Conquest Planning since its launch in 2018, the fintech company has unveiled a refreshed brand and visual identity, shortened its name from Conquest Planning to Conquest, and announced a pivot beyond financial planning to signal the broader role its financial advice engine plays.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The company\u2019s engine, Strategic Advice Manager, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/three-financial-planning-tech-providers-launch-ai-tools-for-advisors\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">has evolved to include agentic capabilities announced earlier this year<\/a>. SAM comprises a calculation engine and proprietary artificial intelligence expert system that work together to evaluate and rank financial strategies, model life events and respond to client questions.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cFinancial advice was never meant to be static,\u201d said Brad Joudrie, chief executive officer of Conquest, in a prepared statement. \u201cClients\u2019 lives change constantly, and the advice they receive should be able to keep pace.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The engine can power AI-enabled advisor, client and white-label experiences, helping firms deliver financial guidance across any wealth segment, channel and surface, according to the company.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-adopting-rias-hire-more-boost-productivity\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">AI-Adopting RIAs Hire More, Boost Productivity<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Every recommendation generated by SAM is backed by a deterministic algorithm and an audit trail that can be checked at each step.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The new visual identity features a mark inspired by a sonic boom, paired with a visual system, color palette and brand voice.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/09\/conquest-logo-2color@3x.png\" loading=\"lazy\" alt=\"conquest-logo-2color@3x.png\" title=\"conquest-logo-2color@3x.png\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cOur business, technology and ambitions have grown, and our new positioning needed a brand that could better reflect our growth and path forward,\u201d said Karen Budell, chief marketing officer of Conquest.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The company will showcase its new identity at Future Proof Festival.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In April, the all-in-one advisory platform <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/advisor360-and-conquest-make-a-connection\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Advisor360\u00b0 announced a collaboration and integration with Conquest<\/a> that aimed to unify workflows across planning, execution and client management.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Conquest, which has been powered by AI since its founding in Canada by Mark Evans (creator of Naviplan), <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/career-moves\/conquest-planning-s-mark-evans-stepping-down-as-ceo\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">who stepped down as CEO in December<\/a> and moved into the executive chairman of the board role.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In June 2025, the company announced it raised an $80 million in a Series B funding round, bringing the company\u2019s total funding to over $100 million (its <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/conquest-planning-secures-17-8m-in-series-a-funding\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">$17.8 million Series A was announced in February 2023<\/a>).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Launched into the Canadian market in 2020, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/naviplan-creator-aims-new-firm-conquest-planning-at-u-s-market\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Conquest first rolled out to American advisors in mid-2022<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Known as Conquest Planning since its launch in 2018, the fintech company has unveiled a refreshed brand and&hellip;\n","protected":false},"author":2,"featured_media":619264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[72,176,61,60,174,175],"class_list":["post-619263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-ie","tag-ireland","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/619263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=619263"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/619263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/619264"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=619263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=619263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=619263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}