{"id":624493,"date":"2026-09-14T15:44:17","date_gmt":"2026-09-14T15:44:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/624493\/"},"modified":"2026-09-14T15:44:17","modified_gmt":"2026-09-14T15:44:17","slug":"samsung-debuts-switchers-campaign-with-to-help-americans-remove-emotional-barriers-behind-switching-smartphones","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/624493\/","title":{"rendered":"Samsung Debuts \u2018Switchers\u2019 Campaign with to Help Americans Remove Emotional Barriers Behind Switching Smartphones"},"content":{"rendered":"

\u201cThere\u2019s something very human about sticking with what feels familiar, even when another option might better fit our needs,\u201d said Dr. Orna. \u201cCuriosity doesn\u2019t mean you\u2019re unhappy or disloyal. It simply means you\u2019re willing to explore what else might be out there. Often, that\u2019s the first step toward meaningful change.\u201d<\/p>\n

In the campaign spots, Dr. Orna sits down with authentic talent pairs who have real relationships\u2014 including pop culture personalities Ciara Miller and Dylan Efron; reality TV fan favorites Carl Schmidt and Aniya Harvey; and football legends Nick Foles and Clay Matthews \u2014 to unpack the emotional and playful side of switching smartphones as they consider Samsung\u2019s latest foldables.<\/p>\n

Outside of the therapy waiting room, Samsung is already seeing signs that consumers \u00a0are looking beyond the familiar. 30% of Galaxy Z Flip8 buyers are switching from a competing smartphone brand since launch. And both Galaxy Z Fold8 and Z Fold8 Ultra are drawing a higher share of competitive switchers than Z Fold7, accounting for 23% and 12% of buyers, respectively.<\/p>\n

Samsung\u2019s new Galaxy Z series includes three foldable designs: Galaxy Z Fold8 Ultra<\/a> for ultimate productivity, Z Fold8<\/a> for versatile viewing, and Z Flip8<\/a> for compact creativity, offering users more ways to find the experience that works for them.<\/p>\n

Switching has also never been easier with Smart Switch<\/a>, Samsung\u2019s data transfer app. It allows users switching from iOS or Android to Galaxy to bring existing data across devices \u2014 including your contacts, photos, videos, messages, apps, settings, and more.1<\/a> Once setup on the new device, you can message using RCS. It allows for seamless communication across ecosystems, so you can enjoy modern chat features, share high resolution images and videos,2<\/a> and so much more.<\/p>\n

\u201cFor many people, switching smartphones can feel like a big decision, but we\u2019ve found it is more emotional than technical. The relationship we have with our phones is deeply personal \u2013 they hold our memories, connect us to the people we love, and are part of how we navigate our everyday lives\u201d said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience at Samsung Electronics America. \u201c\u2019Switchers\u2019 with Dr. Orna brings that insight to life through humor, empathy, and real conversations you\u2019d have with a partner, teammate or friend to help unpack what\u2019s holding people back. It can be easy to stay with what you know \u2013 even if there is something better out there. This campaign shows just how simple switching is, and invites consumers to discover all that the Galaxy Z series has to offer.\u201d<\/p>\n

In addition to the creative ad spots launching today, Samsung is teaming up with Spotify to launch Switch Mix, a custom branded playlist inspired by the emotions that come with considering something new.<\/p>\n

\t\t
\n\t\t\"Galaxy
\n\t\t<\/a><\/p>\n

Curated as a musical journey through curiosity, temptation, experimentation, and ultimately embracing change, the playlist invites listeners to explore the possibility of switching \u2014 without telling them they have to. Bringing the spirit of Dr. Orna\u2019s \u201cSwitchers\u201d to life through music, Switch Mix encourages listeners to lean into curiosity, challenge the familiar, and discover what\u2019s on the other side of change.<\/p>\n

Listen to Switch Mix here<\/a> starting today and see how easy it is to make the switch<\/a> to Galaxy at Samsung.com<\/a>.<\/p>\n

1<\/a> Requires Smart Switch and iPhone running iOS26.6 or later. Transferable device data includes photos stored on phone, Apple Passwords, embedded eSIMs. See https:\/\/www.samsung.com\/us\/support\/owners\/app\/smart-switch for more information.
\n2<\/a> Image quality may vary. Within Google Messages, select the HD option in the image preview and choose \u201cOriginal quality\u201d to send higher resolution images.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThere\u2019s something very human about sticking with what feels familiar, even when another option might better fit our…\n","protected":false},"author":2,"featured_media":624494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[61,60,202,80],"class_list":["post-624493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ie","tag-ireland","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/624493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=624493"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/624493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/624494"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=624493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=624493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=624493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}