{"id":626316,"date":"2026-09-16T10:12:16","date_gmt":"2026-09-16T10:12:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/626316\/"},"modified":"2026-09-16T10:12:16","modified_gmt":"2026-09-16T10:12:16","slug":"dublin-airport-partners-with-ireland-womens-rugby-team","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/626316\/","title":{"rendered":"Dublin Airport Partners with Ireland Women\u2019s Rugby Team"},"content":{"rendered":"

Dublin Airport has become an official sponsor of the Ireland Women\u2019s Rugby Team in a new partnership between DAA and the IRFU that will combine practical travel support with a significant programme of promotional activity.<\/p>\n

The agreement will see Dublin Airport support the team as it travels to represent Ireland internationally, while also using the airport\u2019s considerable passenger reach, digital channels and physical estate to increase the visibility of the players and women\u2019s rugby.<\/p>\n

Over the coming months, the partnership will be activated through player appearances at Dublin Airport, digital and social content, competitions and other fan-facing initiatives.<\/p>\n

The deal builds on a the airport\u2019s long association with Irish sport and positions it as more than simply a transport hub for teams and supporters.<\/p>\n

With millions of passengers passing through the terminals each year, the airport offers the IRFU a high-footfall platform through which the women\u2019s team can connect with audiences well beyond traditional rugby channels.<\/p>\n

\u201cWomen\u2019s rugby continues to go from strength to strength, and we\u2019re incredibly proud that Dublin Airport will play a part in that journey,\u201d said Nick Cole, Deputy CEO of daa.<\/p>\n

\u201cThis partnership gives us a real opportunity to help increase the visibility of the sport in Ireland and bring the team closer to even more fans.\u201d<\/p>\n

Cole pointed to Dublin Airport\u2019s historic role in some of the defining public moments in Irish sport, including the return of Jack Charlton\u2019s Ireland team from Italia \u201990, Katie Taylor\u2019s Olympic homecoming in 2012 and the reception for Ireland\u2019s Olympic team in 2024.<\/p>\n

\u201cThis partnership is about much more than putting our name alongside the team,\u201d he added.<\/p>\n

\u201cWe want to get behind the players, be part of their journey and use our reach to connect them with more supporters, while encouraging more women and girls across Ireland to get involved in rugby and sport.\u201d<\/p>\n

Billy Murphy, Chair of the IRFU Commercial and Marketing Committee, said Dublin Airport\u2019s relationship with international travel made it a natural fit for the national team.<\/p>\n

\u201cWe\u2019re delighted to welcome Dublin Airport as an official sponsor of the Ireland Women\u2019s Rugby Team,\u201d he said.<\/p>\n

\u201cDublin Airport has long been integral to the international journeys made by squads and supporters over the seasons.<\/p>\n

\u201cThis partnership gives us the opportunity to connect the Irish Women\u2019s Squad with an even wider audience given the volume of people travelling through the airport on an annual basis.\u201d<\/p>\n

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Sport for Business Perspective<\/p>\n

The most interesting element of the partnership is Dublin Airport\u2019s potential value as a media and engagement platform.<\/p>\n

In women\u2019s sport, sponsorship increasingly goes beyond logo visibility and into the ability of partners to introduce athletes and teams to new audiences.<\/p>\n

Dublin Airport can do that at scale.<\/p>\n

Its terminals provide repeated opportunities for exposure to domestic and international passengers, while the stories around departure, travel and homecoming fit naturally with international sport.<\/p>\n

That gives the partnership a strong activation platform around major fixtures and tournaments, with the potential for player content, fan engagement and airport takeovers to create moments that extend well beyond match day.<\/p>\n

It also adds another commercial partner specifically aligned with the Ireland Women\u2019s Rugby Team, at a time when the wider growth of women\u2019s rugby is creating stronger opportunities for brands to build meaningful long-term associations with the sport.<\/p>\n

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\"\"<\/a>The IRFU, Vodafone and Aer Lingus, Bank of Ireland and Energia, PwC and Aldi are full members of Sport for Business.\u00a0<\/p>\n

If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport,\u00a0email us today<\/a>\u00a0and let\u2019s see what is possible.<\/p>\n

Image Credit: Iriish Rugby and Sportsfile<\/p>\n

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ABOUT SPORT FOR BUSINESS<\/p>\n

Sport for Business is Ireland\u2019s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies, and public institutions through high-quality content, events, and insights. <\/p>\n

Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.<\/p>\n

Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practices, and make better-informed decisions. It positions sport not just as entertainment but as a vital contributor to Ireland\u2019s social and economic fabric.<\/p>\n

Find out more about becoming a member today.<\/a><\/p>\n

Or sign up for our Daily Sport for Business Snapshot email bulletins to get a flavour of the material we cover.<\/p>\n

Sign up for our News Bulletins here.<\/a><\/p>\n

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