{"id":628184,"date":"2026-09-18T04:18:23","date_gmt":"2026-09-18T04:18:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/628184\/"},"modified":"2026-09-18T04:18:23","modified_gmt":"2026-09-18T04:18:23","slug":"the-hiller-effect-crossfit-stops-publishing-after-ai-accusations","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/628184\/","title":{"rendered":"The Hiller Effect: CrossFit Stops Publishing After AI Accusations"},"content":{"rendered":"<p>On August 28, Andrew Hiller published a video titled, Patrick Vellner CRUSHED by Flip Sled. The video discussed several topics, but one in particular may have gotten back to CrossFit HQ.<\/p>\n<p>At the <a href=\"https:\/\/youtu.be\/7F5hTHekxN4?si=GVYN766r37CdS3ck&amp;t=350\" rel=\"nofollow noopener\" target=\"_blank\">5:50 mark<\/a> of the video, Hiller shows how recent articles written by Stephane Rochet on the CrossFit website were generated by AI.<\/p>\n<p>        <a href=\"http:\/\/www.roguefitness.com\/?a_aid=560d52d14b3fc\" rel=\"nofollow noopener\" target=\"_blank\"><img data-perfmatters-preload=\"\" data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" border=\"0\" width=\"600\" height=\"200\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/09\/roguefitness_barbell.jpg\" alt=\"Rogue Fitness - Barbell\" title=\"Rogue Fitness - Barbell\"\/><\/a>      <\/p>\n<p>You see, on August 27, the day before Hiller\u2019s video was posted the Rest Day on CrossFit.com was an <a href=\"https:\/\/www.crossfit.com\/essentials\/crossfit-is-too-intense\" rel=\"nofollow noopener\" target=\"_blank\">AI article<\/a> based on an <a href=\"https:\/\/www.youtube.com\/watch?v=YBR_9rhu1n8\" rel=\"nofollow noopener\" target=\"_blank\">unlisted video<\/a> of Rochet and Eric O\u2019Connor talking about the Norwegian 4\u00d74. The written article was passed off as actually being written by Rochet.<\/p>\n<p>Then, going back week after week most of the rest day articles follow the same format. An article was written by AI based on the video content between Stephane and Eric.<\/p>\n<p>Since Hiller\u2019s video, only three articles have been published on CrossFit.com. Two of which are by Rochet. Neither link to a video. The other was written by Matt Bischel.<\/p>\n<p>The last published article was September 5. Today is September 15.<\/p>\n<p>It\u2019s been 10 days. It\u2019s the longest \u201cno content\u201d streak CrossFit has gone since a nine day break from January 19-28, 2026.<\/p>\n<p>Maybe Rochet is just taking a break. Maybe he\u2019s no longer writing articles. Either way it\u2019s quite the coincidence that the articles on .com have basically stopped after Hiller called them out for using AI.<\/p>\n<p>Instead of new articles being written, CrossFit is posting previously written articles. Last Sunday\u2019s rest day article linked back to a <a href=\"https:\/\/www.crossfit.com\/essentials\/crossfit-doesnt-negotiate-on-this\" rel=\"nofollow noopener\" target=\"_blank\">June 11, 2025, piece<\/a> written by Rochet.<\/p>\n<p>The Thursday before that linked to an <a href=\"https:\/\/www.crossfit.com\/essentials\/crossfit-sick-well-fit-tracking\" rel=\"nofollow noopener\" target=\"_blank\">article written by Mike Giardina<\/a> on September 14, 2024.<\/p>\n<p>For a company where Bruce Edwards, the new CEO, says he wants to be a thought leader in the health and fitness space, using AI to write articles is not the way to go.<\/p>\n","protected":false},"excerpt":{"rendered":"On August 28, Andrew Hiller published a video titled, Patrick Vellner CRUSHED by Flip Sled. The video discussed&hellip;\n","protected":false},"author":2,"featured_media":628185,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[499,103,61,60],"class_list":["post-628184","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-fitness","tag-health","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/628184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=628184"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/628184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/628185"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=628184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=628184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=628184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}