{"id":630787,"date":"2026-09-20T20:38:10","date_gmt":"2026-09-20T20:38:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/630787\/"},"modified":"2026-09-20T20:38:10","modified_gmt":"2026-09-20T20:38:10","slug":"iphone-duo-is-apples-bet-for-smartphone-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/630787\/","title":{"rendered":"iPhone Duo is Apple’s bet for smartphone growth"},"content":{"rendered":"

The launch of the iPhone Duo<\/a> is a play to reinvigorate iPhone sales by offering something new to consumers. It may make up close to half of the foldables market by 2027. <\/p>\n

Apple’s introduction of the iPhone Duo confirmed long-time rumors of the development of a folding smartphone. Its launch wasn’t without a small amount of sticker shock, with consumers expected to pay $1,999 for the base model. <\/p>\n

However, before the iPhone Duo makes it to consumer hands, analysts are already claiming it will be a help to Apple’s iPhone<\/a> fortunes. <\/p>\n

In Sunday’s report<\/a> from The Information, IDC analysts forecast that Apple will be selling 10 million units in the first 12 months after launch. <\/p>\n

The model will introduce “novelty” and help drive high-end customers willing to pay the highest prices for whatever Apple brings out, says IDC VP for data and analytics Francisco Jeronimo. <\/p>\n

A revenue bump up<\/p>\n

Revenue from iPhones hasn’t really changed much over the last few years. With relatively flat revenue from 2022 to 2025 and just a 4% rise in the fiscal year ending September 2025, thanks to four-year upgraders<\/a>. Apple had work to do on improving matters for its flagship product. <\/p>\n

Jeronimo believes that a product like the iPhone Duo could help lift sales by nudging consumers who upgrade more frequently to do so. Novelty is apparently a big factor for some consumers. <\/p>\n

The first year’s 10-million-unit forecast should rake in $27 billion for Apple, including consumers paying for the more expensive, higher-capacity models. This would reflect 6% of Apple’s total expected revenue for the fiscal 2026 year. <\/p>\n

The skew to more costly variants isn’t new, as it’s been observed in other rival foldables, such as the Samsung Galaxy Z Fold8. <\/p>\n

While expensive, analysts believe that existing consumers who opt for the already-costly Pro and Pro Max versions could transition over<\/a> to the Duo. <\/p>\n

Trade-ins will also help sales for the Duo, as will the increasingly popular use of installment plans. <\/p>\n

A big market impact<\/p>\n

For Apple, the sales from foldable smartphones in general are a good reason to step in to the market. Global revenue from that product category rose 16% year-over-year in 2025, versus a 7% growth for non-foldables, IDC said. <\/p>\n

Apple can also expect to secure a large amount of the foldables market with the iPhone Duo alone. <\/p>\n

To IDC, Android foldables made up close to 90% of the niche in 2025. The 2026 forecast has Apple netting about 30% to Android’s 50%, with 2027 seeing iOS<\/a> hitting 40% of foldable market share <\/p>\n

Apple certainly has the potential to make big swings in markets its only just entering. Unless there is a massive blunder, the forecasts should be in the ballpark of reality.<\/p>\n","protected":false},"excerpt":{"rendered":"The launch of the iPhone Duo is a play to reinvigorate iPhone sales by offering something new to…\n","protected":false},"author":2,"featured_media":630788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[61,60,202,80],"class_list":["post-630787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ie","tag-ireland","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/630787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=630787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/630787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/630788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=630787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=630787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=630787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}