\u201cMovement, 3D spatial language and visual rhythm are at the heart of Deaf culture and communication. This bright, joyful motion identity doesn\u2019t just represent DeafCity Hub, it animates our mission,\u201d says Amanprit Arnold, founder of DeafCity Hub and Disability Urbanism, in Templo\u2019s press release. \u201cBy seamlessly connecting design innovation, technology, typography and Deaf culture, it brings our authentically co-designed co-working and cultural space to life across every touchpoint.\u201d Among the assets for the campaign, you can see people using the gestural technology to influence a flexible logo, which includes a modular typeface enclosed in bubbles that represent each fingertip \u2013 ten letters, ten fingers. When that logo breaks up and mimics a waving motion, the natural movement of captured hands is undeniable \u2013 it brings a warmth that is immediately recognisable and approachable.<\/p>\n
Proving that world-class accessible design can be vibrantly visual (just like Deaf culture), the identity brings a unique sense of authenticity and authorship through assets that are designed by real hand-movement \u2013 although you can\u2019t see the hands, it doesn\u2019t mean they weren\u2019t involved, a great lesson for digital designers. But as well as that, the campaign centres Deaf individuals, speaking in sign language and presenting how layered and expressive gestural motions can be.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cMovement, 3D spatial language and visual rhythm are at the heart of Deaf culture and communication. This bright,…\n","protected":false},"author":2,"featured_media":632352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60],"class_list":["post-632351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=632351"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/632352"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=632351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=632351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=632351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}