{"id":632379,"date":"2026-09-22T11:26:09","date_gmt":"2026-09-22T11:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/632379\/"},"modified":"2026-09-22T11:26:09","modified_gmt":"2026-09-22T11:26:09","slug":"nato-militaries-seek-satellite-imagery-to-spot-threats-early-ceo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/632379\/","title":{"rendered":"NATO Militaries Seek Satellite Imagery to Spot Threats Early: CEO"},"content":{"rendered":"<p>Demand for commercial satellite imagery is rising across NATO as the alliance seeks greater access to expand its early-warning capabilities, a top industry executive told Business Insider.<\/p>\n<p>US satellite imaging company <a target=\"_self\" href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/planet-labs-germany-awarded-federal-contract-for-satellite-constellation-1036548749\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Planet Labs<\/a> had roughly $4 billion in deals for satellite services in the pipeline as of its early September earnings call, CEO Will Marshall said in an interview last week. Around $1 billion of those are expected to come together in the coming quarters.<\/p>\n<p>Surging global interest in satellite imagery is at least partly driven by observations from ongoing conflicts, Marshall said. <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/category\/view-from-above\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Commercial satellite imagery<\/a>, for instance, has been a major advantage for Ukraine on the battlefield.<\/p>\n<p>NATO countries in Europe are also looking to strengthen their own intelligence-gathering capabilities as the US signals to European allies that they need to be more responsible for their own <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/nato-shifts-from-air-policing-new-defense-approach-threats-grow-2026-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">collective security<\/a>.<\/p>\n<p>&#8220;Europe needs its own eyes, and it needs them fast,&#8221; Marshall said.<\/p>\n<p>An information advantage<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">Space has become an essential domain for military operations, as <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/russias-war-chernobyl-ukraine-most-radioactive-place-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Russia&#8217;s full-scale invasion<\/a> of Ukraine has demonstrated, with access to commercial satellite imagery providing critical intelligence, surveillance, and reconnaissance capabilities.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/6ab108d44a3706ac06f8552f&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:6048,&quot;aspectRatioH&quot;:4024}}\" alt=\"A Falcon 9 rocket carrying the O3b mPOWER-F mission successfully launches from Space Launch Complex 40 at Cape Canaveral Space Force Station, Florida, on September 13, 2026.\"\/><\/p>\n<p>                            The US and its allies use satellites to monitor adversarial behavior.\u00a0<\/p>\n<p>                    US Space Force photo<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">From Planet&#8217;s fleet of Earth-imaging satellites in orbit, customers receive what Marshall described as &#8220;strategic early warning&#8221; \u2014 they can track developments such as the <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/russia-built-out-base-new-jet-powered-drones-satellite-images-2026-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">expansion of military sites<\/a> or defense industry facilities and map patterns of life to understand potentially abnormal behavior.<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">&#8220;Space is one of those areas of new technology, along with drones and AI, that have proved themselves to be really significant for Ukraine,&#8221; Marshall said. Specifically, satellite access provides Kyiv with an &#8220;information advantage&#8221; that, like the other <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/ukraine-tests-homemade-remote-controlled-buggies-for-winter-logistics-2026-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">emerging technologies<\/a>, compensates for its smaller conventional fighting force.<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">Much more is said about the role that satellite-based internet, such as\u00a0<a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/ukraine-drone-war-starlink-us-tech-dependence-2026-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">SpaceX&#8217;s Starlink<\/a>, plays in Ukraine; less publicized is the support\u00a0imaging companies provide. Marshall said Planet&#8217;s services, for instance, have enabled Kyiv to conduct &#8220;critical missions&#8221; that wouldn&#8217;t have been possible otherwise.<\/p>\n<p>                                  Want more Business Insider in your news feed?<\/p>\n<p class=\"preferred-sources-module-desc body-xs\">\n                                    Add BI in Google so our reporting is easier to find when you\u2019re searching for what matters.\n                                  <\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">Ukraine uses satellite imagery to track Russian troop movements and gather information for battle damage assessments, among other tasks.<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">Western countries have become increasingly aware of Ukraine&#8217;s successes in this area, and there is a growing demand for satellite services, Marshall said. He added that Planet has dozens of partnership opportunities, mostly in Europe.<\/p>\n<p id=\"207e8389-86e6-4fb9-bd3d-f76e79d98575\">&#8220;The world has woken up to what Ukraine has benefited from,&#8221; he said.<\/p>\n<p>Europe needs to &#8216;move fast&#8217;<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">European interest in satellite access comes amid a broader push by the continent&#8217;s NATO allies to take greater responsibility for their collective defense as the US signals its unwillingness to do so.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/6ab108f26794a2984cfcb038&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:5500,&quot;aspectRatioH&quot;:3036}}\" alt=\"A satellite image shows a damaged Wildberries facility after a Ukrainian drone attack, in Priovrazhnoe, Penza Region, Russia, August 2, 2026. 2026\"\/><\/p>\n<p>                            A satellite image showing a damaged facility in Russia following a Ukrainian drone attack.\u00a0<\/p>\n<p>                    2026 Planet Labs PBC\/via REUTERS<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">&#8220;Europe was primarily relying on the US to provide its intelligence,&#8221; Marshall said. Now, he said, the continent is saying, &#8220;I need my own eyes on what&#8217;s going on. I need my own ability to see threats.&#8221;<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">Marshall pointed to Sweden, a NATO ally that signed a major contract with Planet earlier this year to control a suite of satellites, allowing it to operate its own systems over a dedicated area of interest rather than compete with other countries for data and analytics services.<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">Stockholm accelerated its space-based intelligence and surveillance plan by years to get its first satellite in orbit by leveraging new commercial capabilities, as Ukraine did, Marshall said. &#8220;We need to think differently than our traditional aerospace approaches or defense processes generally, and move fast.&#8221;<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">Reflecting rising demand, Planet on Tuesday announced the opening of a manufacturing facility in Berlin \u2014 the company&#8217;s first outside San Francisco \u2014 to build its high-resolution Pelican satellites to supplement the fleet.<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">The first satellite is scheduled to be finished before the end of 2026, and the facility will eventually make dozens each year.<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">The opening of Planet&#8217;s new facility comes as NATO leadership and European officials have called for increased defense spending and a larger build-up of the continent&#8217;s industrial capabilities.<\/p>\n<p id=\"9f3a2647-afe9-4ad9-8df2-6965f2745149\">Italian Adm. Giuseppe Cavo Dragone, the NATO military committee chair, told reporters in Copenhagen on Saturday that the alliance has several key priorities, one of which is <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/ukraine-splits-weapons-making-warns-europe-must-do-the-same-2026-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">defense manufacturing<\/a>.<\/p>\n<p>&#8220;Allies are ready to buy at scale. Investment is rising, demand is clear, and industry must be able to deliver,&#8221; he said at the annual military committee conference.<\/p>\n<p>Dragone&#8217;s remarks fall amid fresh warnings from NATO and European officials that Russia could escalate its <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/russia-escalating-dangerous-shadow-war-against-nato-could-get-worse-2025-1\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">hybrid campaign<\/a> against the continent amid a string of recent airspace incursions and other sabotage activity. Moscow has repeatedly denied involvement in such activities.<\/p>\n","protected":false},"excerpt":{"rendered":"Demand for commercial satellite imagery is rising across NATO as the alliance seeks greater access to expand its&hellip;\n","protected":false},"author":2,"featured_media":632380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11986,38898,1181,1813,61,60,143145,268515,30146,23190,66812,25739,82,1525,19636,2040,268516,742],"class_list":["post-632379","post","type-post","status-publish","format-standard","has-post-thumbnail","category-science","tag-area","tag-continent","tag-demand","tag-europe","tag-ie","tag-ireland","tag-marshall","tag-nato-ally","tag-orbit","tag-planet","tag-satellite-imagery","tag-satellite-service","tag-science","tag-service","tag-surveillance","tag-ukraine","tag-us-signal","tag-year"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=632379"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/632380"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=632379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=632379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=632379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}