{"id":632635,"date":"2026-09-22T17:12:10","date_gmt":"2026-09-22T17:12:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/632635\/"},"modified":"2026-09-22T17:12:10","modified_gmt":"2026-09-22T17:12:10","slug":"milemarker-launches-ai-server-for-advisory-firms","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/632635\/","title":{"rendered":"Milemarker Launches AI Server for Advisory Firms"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Milemarker, a Snowflake-native data platform for wealth management, has launched Milemarker Firm MCP, a Model Context Protocol server that provides advisory firms with one governed artificial intelligence connection across all their data, including more than 300 features covering data exploration, reporting, entitlements, data governance, workflows and application building.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The platform draws on the 140-plus custodians, CRMs, portfolio systems and planning tools already integrated with Milemarker, as well as legacy systems many firms still use, according to the company.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cIn essence we are making the advisor into the data scientist not just for your firm, but for the families that you serve,\u201d said Jud Mackrill, co-founder and chief executive officer of Milemarker.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">He said that while the industry push to deliver MCP servers was a great development, the fact remains that many companies still run legacy systems that hold data their businesses rely on, which likely will not have an API built for them.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/anthropics-claude-for-advisors-sparks-debate\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Claude for Financial Advisors Sparks Debate Among Analysts, Tech Providers<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">An MCP brings those data sources into a firm\u2019s data layer foundation as well, he said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The launch follows <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/anthropic-launches-claude-for-financial-advisors\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Anthropic\u2019s introduction of Claude for Financial Advisors<\/a> with connectors from Charles Schwab, Orion, Envestnet, Addepar, Zocks, Wealthbox and others.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Asked about pricing and cost, even for a ballpark figure, Mackrill refused to be pinned down.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWhat people are paying varies widely and for us it is based on the volume of data,\u201d he said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWe try to make it as cost efficient as possible,\u201d said Mackrill, noting that his company analyzes a firm\u2019s business, determines all the applications it uses, maps all the data and data sources for creating the optimal infrastructure and determining sources of truth.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Milemarker introduced its more general, self-customizable MCP server in May 2026 as a rollout to partner firms, and every client firm now has access to all 300-plus features with no waitlist, Mackrill said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">He said that the new Firm MCP works with Claude, ChatGPT, Codex, Gemini and other MCP-compatible clients and that an advisory firm\u2019s data remains in its own Milemarker Snowflake environment.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/people\/milemarker-names-kyle-van-pelt-ceo\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Founded in 2021, Milemarker<\/a> has, over the years, offered a mix of consulting, managed <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/technology\/milemarker-s-charter-brings-outsourced-cto-service-advisors\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">back-office services and a fractional chief data officer tool<\/a>.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In addition, the company has offered several software-as-a-service products, including an Advisor Relationship Management platform, an Integration Suite, Data Analytics and Reporting for Wealth Management and the Milemarker Analytics Suite, much of the latter SaaS technology having been consolidated and now included in its <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/milemarker-launches-firm-intelligence\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Firm Intelligence product, which was launched in late 2024<\/a>, followed shortly thereafter by an <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/wealthstack-roundup-assetmark-completes-morningstar-wealth-tamp-deal\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">automated technology audit<\/a> tool.<\/p>\n","protected":false},"excerpt":{"rendered":"Milemarker, a Snowflake-native data platform for wealth management, has launched Milemarker Firm MCP, a Model Context Protocol server&hellip;\n","protected":false},"author":2,"featured_media":632636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[72,176,61,60,174,175],"class_list":["post-632635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-ie","tag-ireland","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=632635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/632635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/632636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=632635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=632635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=632635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}