{"id":633485,"date":"2026-09-23T12:48:12","date_gmt":"2026-09-23T12:48:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/633485\/"},"modified":"2026-09-23T12:48:12","modified_gmt":"2026-09-23T12:48:12","slug":"not-good-enough-tiktok-and-social-media-companies-grilled-at-oireachtas-media-committee","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/633485\/","title":{"rendered":"&#8216;Not good enough&#8217;: TikTok and social media companies grilled at Oireachtas media committee"},"content":{"rendered":"<p class=\"article-updated-redesign article-updated-redesign-\" title=\"Wednesday 23 Sep 2026, 1:36 PM\">\n<p>                            LAST UPDATE<br \/>\n                            |<br \/>\n                            12 mins ago\n                        <\/p>\n<p>TIKTOK IS FACING a grilling at the Oireachtas media committee today, with TDs and Senators telling the social media giant that their response is \u201cnot good enough\u201d.<\/p>\n<p>On several occasions, the company was not able to provide more granular figures as to how many people have viewed videos that showed dangerous content, including dangerous and wrong-way driving.\u00a0<\/p>\n<p>Zachary Hecht, Global Head of Policy at TikTok was asked to contact his company to provide the specific figures during the course of the committee meeting, which\u00a0The Journal\u00a0is following live right now.<\/p>\n<p>When asked at the end of the meeting whether he had obtained the figures, he said that his team were working on it.<\/p>\n<p>Further updates will be provided in due course.<\/p>\n<p>TikTok said in their opening statement to the committee today that the \u201cresponsibility for an act of criminality ultimately rests with the individual who chooses to commit it\u201d.<\/p>\n<p>\u201cThat does not however diminish the responsibility we have as a platform to ensure we are doing everything we can to prevent our services being used to promote or facilitate that behaviour,\u201d the social media giant said.<\/p>\n<p>The company said that the \u201cpriority is to prevent dangerous behaviour content from making its way onto our platform in the first place.\u201d<\/p>\n<p>Facebook and Instagram parent company Meta, TikTok, and YouTube owner Google appeared before the Oireachtas media committee today to discuss the role that their platforms play in displaying content that shows, and in some cases glorifies, irresponsible or illegal activity.<\/p>\n<p>The meeting comes after five teenagers were killed after driving a car the wrong way down the M9, seriously injuring three sisters and their seven-year-old nephew.<\/p>\n<p>Content showing dangerous behaviour, including wrong-way driving and garda\u00ed chases, has gained traction on social media platforms recently.<\/p>\n<p>TikTok has banned the account of at least one of the teenage boys who died in the fatal crash, and\u00a0The Journal has\u00a0reported on <a href=\"https:\/\/www.thejournal.ie\/tiktok-stolen-car-videos-7133334-Aug2026\/\" rel=\"nofollow noopener\" target=\"_blank\">numerous other accounts on the site<\/a> that show these activities.<\/p>\n<p>TikTok had <a href=\"https:\/\/www.thejournal.ie\/tiktok-declines-meeting-m9-crash-7137166-Aug2026\/\" rel=\"nofollow noopener\" target=\"_blank\">previously declined the invitation to attend<\/a>\u00a0the committee meeting, citing the ongoing inquiries by An Garda S\u00edoch\u00e1na and Coimisi\u00fan na Me\u00e1n. The company had offered a private briefing to the committee instead.<\/p>\n<p>However, the social media giant <a href=\"https:\/\/www.thejournal.ie\/tiktok-will-attend-oireachtas-media-committee-alan-kelly-7159459-Sep2026\/\" rel=\"nofollow noopener\" target=\"_blank\">subsequently confirmed that it would attend the meeting<\/a> after the invitation was issued again by media committee chair and Labour TD Alan Kelly.<\/p>\n<p>In the committee meeting today, TikTok said that \u201cwhat matters is how [their policies] operate in practice and how [they] strengthen them\u201d.<\/p>\n<p>Their role also involves aiding with the deterrence of dangerous and criminal behaviour, they said, which involves supporting An Garda S\u00edoch\u00e1na, and addressing underlying causes which requires a \u201cbroader cross-societal response\u201d.<\/p>\n<p>They \u201cproactively\u201d identify content that violates their policies upon upload \u2013 not just after content has been reported as illegal \u2013 using \u201ctechnology and human expertise\u201d, they said.<\/p>\n<p>The vast majority (99.6%) of videos were removed before any user reported them, according to TikTok, and 83.4% of those were removed before any views. 89.9% were removed within 24 hours of publication.<\/p>\n<p>Meta is expected to say that they do not allow the posting of \u201chigh-risk viral challenges\u201d, and that they \u201cprohibit people from promoting, advocating for, or encouraging participation in them\u201d.<\/p>\n<p>They said that they are now treating driving against incoming traffic as a \u201cprohibited high-risk viral challenge\u201d, and will remove content accordingly.\u00a0<\/p>\n<p>Their policies prohibit users from doing or sharing anything that is unlawful or which violates their standards, they said, adding that their policies are \u201ccalibrated to the risk\u201d of content that encourages dangerous behaviour.<\/p>\n<p>\u201cWhere a behaviour is likely to cause life-threatening injury and risks spreading as a challenge, we remove it; where content depicts dangerous driving without meeting that threshold, we restrict its visibility to users aged 18 and over,\u201d they said.<\/p>\n<p>The company uses automated detection, including hash-matching technologies that identify similar images, as well as keyword- and hashtag-based detection for illegal or inappropriate content.<\/p>\n<p>Google said in their opening statement that content depicting dangerous driving, or any activity that poses \u201cimminent risk of physical injury or death\u201d, is strictly prohibited.<\/p>\n<p>Videos on YouTube use \u201cmachine learning classifiers to rapidly and proactively detect and remove violative content\u201d. Livestreamers are verified, and under 16s can only livestream if an adult is present.<\/p>\n<p>The site also actively monitors online trends, to be able to \u201cproactively update our detection systems against these emerging threats\u201d.<\/p>\n<p>In the first quarter of 2026, over 98.5% of the videos removed from YouTube were first detected by automated systems.\n<\/p>\n<p>What are the laws?<\/p>\n<p>Under the European legal framework platforms are not liable for illegal content on their services, as long as they act promptly to remove it as soon as they become aware of it. However, platforms cannot be required to monitor all content posted to check if it is illegal, according to media regulator Coimisi\u00fan na Me\u00e1n.<\/p>\n<p>However, platforms must have an easy way for people to report content, and the largest platforms must actively risk assess and mitigate risks arising from how they are designed and used.<\/p>\n<p>Under the Online Safety Code, video-sharing platforms must restrict content that encourages behaviours detrimental to the health or safety of children, including dangerous challenges.<\/p>\n<p>If a platform fails to do so, large fines can be imposed.<\/p>\n<p>The EU Digital Services Act obliges platforms to adhere to and enforce their own terms and conditions. Where these terms prohibit content depicting criminality or promoting dangerous activities, platforms must remove that content.<\/p>\n<p>Recently, the EU Commission published a proposal titled the \u201cEU Kids Act\u201d, which will introduce age restrictions for social media and new obligations on platforms to implement safety by design.<\/p>\n<p>The Broadcasting (Amendment) Bill 2026 also includes a new power for Coimisi\u00fan na Me\u00e1n to issue notices to a platform seeking information about compliance.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"LAST UPDATE | 12 mins ago TIKTOK IS FACING a grilling at the Oireachtas media committee today, with&hellip;\n","protected":false},"author":2,"featured_media":633486,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[269006,269007,823,1711,42,542,252634,1226,43,147450,6116,40,38,41,39],"class_list":["post-633485","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-dangerous-behaviour","tag-dangerous-driving-videos","tag-facebook","tag-google","tag-headlines","tag-instagram","tag-m9-crash","tag-meta","tag-news","tag-oireachtas-committee","tag-tiktok","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/633485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=633485"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/633485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/633486"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=633485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=633485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=633485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}