\n\t\tDuolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory and custom formats featuring the app\u2019s signature characters.\u00a0<\/p>\n
\n\t\tTaking greater control over its ad operations with this new mobile-first ad feature, the language learning app is aiming to offer advertisers a more curated and brand safe environment. Duolingo has long served ads on\u00a0demand-side platforms to users on its free tier, who make up some 90% of its global audience. \u00a0<\/p>\n
\n\t\tPrior to this launch, Duolingo\u2019s ad inventory offered two primary formats: skippable interstitials that play after lessons, and rewarded videos that give users the option to view branded content and earn in-app currency. \u00a0<\/p>\n
\n\t\tMajor brands including Marriott Bonvoy, Intrepid Travel, Universal Pictures, and Adobe have been testing the new ad platform since May. On this platform, Duolingo is introducing animated and character-driven ads that blend storytelling with its trademark humour and visual style, offering brands a fresh way to advertise while integrating into the app\u2019s unique learning environment. \u00a0<\/p>\n
\n\t\tDuolingo reported that two-thirds of its launch partners have shown promising results, with click-through rates increasing by some 3% and attaining completion rates\u00a0of as high as 94% for rewarded videos.\u00a0<\/p>\n
\n\t\tSince 2015, Duolingo has partnered with Google AdMob to monetise its free user base and has confirmed the partnership with continue in tandem with its in-house ad platform. The company also indicated that programmatic will continue to play a role in its ad ecosystem. \u00a0<\/p>\n
\n\t\tDuolingo has over 128 million monthly active users and stands out in the mobile app space for its viral marketing strategies fronted by Duo the Owl. The app has built a distinct reputation for its eccentric campaigns<\/a> and playful collaborations with brands with brands such as Luckin Coffee<\/a>.<\/p>\n \n\t\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Duolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory…\n","protected":false},"author":2,"featured_media":64453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[39671,1149,21322,61,60,1634,43,80],"class_list":{"0":"post-64452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-adtech","9":"tag-advertising","10":"tag-duolingo","11":"tag-ie","12":"tag-ireland","13":"tag-media","14":"tag-news","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/64452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=64452"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/64452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/64453"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=64452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=64452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=64452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}