{"id":64725,"date":"2025-10-07T09:05:06","date_gmt":"2025-10-07T09:05:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/64725\/"},"modified":"2025-10-07T09:05:06","modified_gmt":"2025-10-07T09:05:06","slug":"a-profound-change-that-makes-marketing-redundant-martin-scotts-take-on-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/64725\/","title":{"rendered":"A profound change that makes marketing redundant: Martin Scott\u2019s take on AI"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>\u201cWe are entering an era where machines are doing things which are very difficult for us to explain in simple ways. Now machines can respond as if they understand subtle nuances of language, emotion and context in a way that we really only thought humans would,\u201d said Martin Scott.\u00a0 \u201cGeoffrey Hinton (the godfather of AI) himself was very surprised when a machine called PaLM (Pathways Language Model \u2013 Google\u2019s internal LLM) explained a joke to him. This troubled him because he had never really expected an artificial neural network engine to be able to grasp the subtleties of humour. He\u2026<\/p>\n<p>\n        <a class=\"restricted-content__logo\" href=\"https:\/\/thecurrency.news\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thecurrency.news\/wp-content\/themes\/currency-theme\/assets\/img\/Monogram-dark.svg\" alt=\"Logo\" width=\"290\" height=\"246\"\/><br \/>\n        <\/a><\/p>\n<p>Introductory offer: Sign up today and pay \u20ac200 for an annual membership, a saving of \u20ac50.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/thecurrency.news\/pricing\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a> <\/p>\n<p>Cancel at any time.<\/p>\n<p class=\"hide_mobile\">Are you already a member? .<\/p>\n<\/p>\n<p>&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; \u201cWe are entering an era where machines are doing things which are very difficult for us&hellip;\n","protected":false},"author":2,"featured_media":64726,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":["post-64725","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/64725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=64725"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/64725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/64726"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=64725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=64725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=64725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}