{"id":647370,"date":"2026-10-07T09:50:11","date_gmt":"2026-10-07T09:50:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/647370\/"},"modified":"2026-10-07T09:50:11","modified_gmt":"2026-10-07T09:50:11","slug":"didea-creates-steely-streetwear-store-inside-zhas-mercury-tower","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/647370\/","title":{"rendered":"Didea creates steely streetwear store inside ZHA’s Mercury Tower"},"content":{"rendered":"

Architecture studio Didea designed the interior of the Super F streetwear store<\/a> in St Julian’s, Malta<\/a>, as a flexible, modular grid to avoid invasive architectural alterations inside the Mercury Tower<\/a> by ZHA.<\/p>\n

The store exterior has a glazed, curved facade that welcomes visitors from the outside and is partly echoed inside the store with a central curved clothing display and rounded steel fitting rooms.<\/p>\n

\"ZHA'sThe Super F store is located inside Mercury Tower<\/p>\n

However, Didea<\/a> mostly worked with gridded and angular geometric shapes, which were designed not to impact the building’s architecture.<\/p>\n

“We avoided invasive architectural alterations and masonry work, choosing a bespoke dry-assembled system designed with millimetre precision,” Didea creative director Nicola And\u00f2 said.<\/p>\n

\"UndulatingIt has an undulating exterior<\/p>\n

The shop is located in the commercial podium of Mercury Tower, which was completed in 2024<\/a>, and Didea wanted the store design to respond to the building.<\/p>\n

“Mercury Tower inspired us to explore movement and how the space gradually reveals itself, from the square into the store,” And\u00f2 told Dezeen.<\/p>\n

“The layout, materials and lighting respond to the building’s energy, while giving Super F a distinct identity.”<\/p>\n

\"ModularDidea created a grid-like design for the interior<\/p>\n

The studio imagined the interior as a modular grid and used display systems, panels and furniture to define the different functions.<\/p>\n

A black steel ceiling hides the building services, distributing electrical systems, fire protection, lighting and air conditioning, while brushed, polished and mirrored steel clads the interior.<\/p>\n

\t\t\t\t\t\t
\n\t\t\t\t\t\t\"Danish<\/p>\n

Spacon fills Edition Denmark in Seoul with vintage Danish furniture and found objects\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

“Steel reflects Super F’s urban character and provides a backdrop for the colours of the products and the changing light,” And\u00f2 said.<\/p>\n

“We were interested in the contrast between its industrial origins and the care put into each detail. Precise detailing gives an everyday material a tailored feel.”<\/p>\n

\"GlassA curved glass and steel case takes centre stage<\/p>\n

As well as the curved steel fitting rooms, the Super F store also has steel-block plinths and garment rails, designed to be flexible and interchangeable.<\/p>\n

“We developed a comb-like system that keeps the heavy plinths in place while allowing the garment rails to be moved easily from the window display into the store,” Didea co-founder Giuseppe De Lisi said.<\/p>\n

“They slot into purpose-made circular sockets, without screws or other fixings.”<\/p>\n

\"CurvedFitting rooms have curved steel shapes<\/p>\n

Didea wanted the 600-square-metre store to be a space not just to buy clothes in, but also for cultural experiences.<\/p>\n

“Super F draws inspiration from global metropolises and streetwear culture,” And\u00f2 said.<\/p>\n

“It brings fashion, beauty, art and music together in one place. We designed the store to change character through sound and lighting, transforming into a club where people can come together for events and performances.”<\/p>\n

Other recent store designs include a wood-filled shop selling Danish design in Seoul<\/a> and a sculptural jewellery boutique in New York<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Architecture studio Didea designed the interior of the Super F streetwear store in St Julian’s, Malta, as a…\n","protected":false},"author":2,"featured_media":647371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60,63213,4674,5325],"class_list":["post-647370","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-ie","tag-ireland","tag-malta","tag-retail","tag-steel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/647370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=647370"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/647370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/647371"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=647370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=647370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=647370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}