{"id":648859,"date":"2026-10-08T19:58:10","date_gmt":"2026-10-08T19:58:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/648859\/"},"modified":"2026-10-08T19:58:10","modified_gmt":"2026-10-08T19:58:10","slug":"bbc-boss-walks-back-doctor-who-ai-comments","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/648859\/","title":{"rendered":"BBC Boss Walks Back ‘Doctor Who’ AI Comments"},"content":{"rendered":"

With all the excitement brewing<\/a> over the Doctor Who competitive tender process<\/a>, one might have almost forgotten about the scare fans got last week when BBC boss Matt Brittin revealed<\/a> that he\u2019d been sent an AI-generated episode of the show and thought it was \u201cpretty good.\u201d<\/p>\n

But that sort of thing is very hard to forget. If fans found it worrisome, imagine how the former Google exec\u2019s employees at the BBC reacted. According to Deadline<\/a>, Brittin was taken to task for his \u201cnot helpful\u201d comments at a recent BBC staff meeting, where he was urged to \u201crethink [his] fascination with AI-generated [programs].\u201d<\/p>\n

In response, Brittin walked back his praise for AI, especially when it comes to replacing the work of actual humans. \u201cI was just trying to make the point: look at the pace of change and what this stuff can do,\u201d he said.<\/p>\n

He stopped short of saying the BBC won\u2019t ever use AI, though.<\/p>\n

While he noted that \u201cAI can help tools on research \u2026 it will help us to be more effective [and] more efficient in some ways, and there are some creative opportunities that come through too,\u201d he also made sure to emphasize that \u201cI believe in human creativity, enhanced by whatever tools. We\u2019re surrounded by technology today. It\u2019ll be different technology tomorrow. But the BBC has to stand for human trust, using the best technology.\u201d<\/p>\n

Does that make you feel better about Doctor Who avoiding the call of AI slop in its next incarnation? Or is there still cause for concern?<\/p>\n

Want more io9 news? Check out the best movies and TV shows<\/a> to stream this month and all the upcoming sci-fi, fantasy, and horror books<\/a> that should be on your radar.<\/p>\n","protected":false},"excerpt":{"rendered":"With all the excitement brewing over the Doctor Who competitive tender process, one might have almost forgotten about…\n","protected":false},"author":2,"featured_media":648860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,1578,40748,61,60,80],"class_list":["post-648859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-bbc","tag-doctor-who","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/648859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=648859"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/648859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/648860"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=648859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=648859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=648859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}