{"id":65057,"date":"2025-10-07T13:56:08","date_gmt":"2025-10-07T13:56:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/65057\/"},"modified":"2025-10-07T13:56:08","modified_gmt":"2025-10-07T13:56:08","slug":"tech-company-unveils-ai-generated-music-video-hosts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/65057\/","title":{"rendered":"Tech Company Unveils AI-Generated Music Video Hosts"},"content":{"rendered":"

\n\tTilly Norwood <\/a>was only the beginning.<\/p>\n

\n\tFastStream Interactive, a group that designs tech for interactive TV channels, on Tuesday unveiled its new line of AI-generated TV presenters. The computer-generated images will be placed on FastStream\u2019s interactive TV music<\/a> channel, ROXi, mimicking MTV-style presenters by introducing musicians and clips. The interactive free-TV channel airs on Nextgen TV in 31 markets in the U.S., including in Washington DC, Seattle and Las Vegas, via broadcast partners Sinclair and Grey, as well as on Sky services in the UK and Ireland.<\/p>\n

\n\tFastStream was set up through a management buyout of ROXi earlier this year, where a syndicate of investors joined the ROXi founders in acquiring the company\u2019s technology and assets. Investors in FastStream include Sinclair and Gray Media, U2 bassist Adam Clayton, former U2 manager Paul McGuinness, Simon Cowell, Robbie Williams,\u00a0Kylie Minogue, Terra Firma Founder Guy Hands, and British billionaire businessman Jim Mellon.<\/p>\n

\n\tFastStream introduced its new tech via a video (see below) demonstrating the \u201cvirtual hosts\u201d in action, featuring \u201cpresenters\u201d of various ages, ethnicities, and regional accents (British, American, Australian). The announcement follows the presentation of Tilly Norwood, an \u201cAI actress\u201d created by tech company Particle 6 Productions, which has sparked a ferocious backlash from actors\u2019 unions and the creative community.<\/p>\n

\n\tIn a statement, FastStream Interactive CEO Rob Lewis touted the cost-cutting benefits of using virtual presenters.<\/p>\n

\n\t\u201cWith AI we can have ROXi presenters introducing Beyonc\u00e9 from a yacht moored off her favorite Caribbean Island without having to hire and fly in a production team or charter the yacht,\u201d he said. Lewis noted that \u201cwe understand why some actors and presenters are worried about AI,\u201d but argued the declining TV industry ultimately needs \u201cto embrace AI-generated talent and interactive TV experiences if we\u2019re to attract younger viewers on TV.\u201d<\/p>\n

\n\tResponding to questions from The Hollywood Reporter via email, FastStream explained that because ROXi\u2019s offering includes \u201c100 million music videos and virtual music videos, it would simply be impossible to have TV presenters providing contextualised and personalised segments\u201d for the entire music video catalog \u201cat this scale, using traditional production techniques.\u201d <\/p>\n

\n\tThe company said the AI presenters will be identified as such on screen. Lewis also noted that ROXi excludes \u201call unlicensed AI-generated music from its catalog.\u201d<\/p>\n

\n\tThe company said the AI presenters were developed \u201cusing a bespoke FSI virtual TV presenter platform developed in-house, integrated with Google Veo3, which does the video generation,\u201d but did not comment on the underlying data used for AI training. One of the main criticisms<\/a> of Tilly Norwood is that the software that created the character was allegedly trained on the uncompensated work of professional actors.<\/p>\n

\n\tReached for comment, a spokesperson for Equity, the British Actors\u2019 trade union, said: \u201cWhether it\u2019s an AI actor or AI TV presenter, real human data inputs are used to train AI systems and generate these digital assets. Performers\u2019 work and likeness must not be scraped, stolen or illegally processed. ROXi rightly mentions the importance of music rights holders being \u2018properly licensed and renumerated\u2019 \u2013 this must extend to the performance data used to create the AI presenters. The Wild West of AI performance creation cannot continue to rip off performers for the profits of private tech companies whose businesses may put them out of work.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tilly Norwood was only the beginning. FastStream Interactive, a group that designs tech for interactive TV channels, on…\n","protected":false},"author":2,"featured_media":65058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[4311,220,218,219,61,1042,60,278,80],"class_list":{"0":"post-65057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-a-i","9":"tag-ai","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-ie","13":"tag-international","14":"tag-ireland","15":"tag-music","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/65057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=65057"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/65057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/65058"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=65057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=65057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=65057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}