{"id":65260,"date":"2025-10-07T16:39:06","date_gmt":"2025-10-07T16:39:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/65260\/"},"modified":"2025-10-07T16:39:06","modified_gmt":"2025-10-07T16:39:06","slug":"legendary-apple-designer-jony-ive-wants-to-fix-our-relationships-with-the-phones-he-helped-created-and-has-up-to-20-different-openai-gadgets-to-do-so","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/65260\/","title":{"rendered":"Legendary Apple designer Jony Ive wants to fix our relationships with the phones he helped created\u2014 and has up to 20 different OpenAI gadgets to do so"},"content":{"rendered":"<p>Former <a href=\"https:\/\/fortune.com\/company\/apple\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/apple\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">Apple<\/a> designer Jony Ive, known for helping drive the world\u2019s obsession with smartphones and other touch devices, has some thoughts about how to improve our relationship with technology.<\/p>\n<p>The 58-year-old designer was instrumental in creating the iPhone, iPod, and iPad, and is now helping OpenAI create AI-first devices after it acquired his AI hardware startup, io, earlier this year for a cool <a href=\"https:\/\/fortune.com\/2025\/05\/21\/openai-io-acquisition-jony-ive-chatgpt-sam-altman\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/05\/21\/openai-io-acquisition-jony-ive-chatgpt-sam-altman\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">$6.5 billion<\/a>. But rather than replicate the work that made him famous, Ive said he wants to create devices that spark more joy and less anxiety, Business Insider reported.<\/p>\n<p>\u201cWhen I said we have an uncomfortable relationship with our technology, I mean that\u2019s the most obscene understatement,\u201d Ive said while being interviewed by OpenAI CEO Sam Altman this week at OpenAI\u2019s DevDay conference.<\/p>\n<p>Ive said his latest work at OpenAI is a chance to completely change the situation the world finds itself in regarding technology so as to \u201cnot accept the norm.\u201d Apparently, he and his team have no shortage of ideas to bring this vision to life.<\/p>\n<p>\u201cThat momentum has led us to create 15 to 20 really compelling product ideas. The challenge is to focus,\u201d Ive told Altman at the San Francisco event. \u201cIt would be easy if you knew there are three good ones. It\u2019s just not like that. We\u2019re designing a family of products. And we\u2019re trying to make sure we\u2019re judicious and thoughtful in what we focus on and to then not be distracted.\u201d<\/p>\n<p>Building an AI-first device<\/p>\n<p>It\u2019s unclear exactly what Ive is building at OpenAI, but Altman in a preview to staff earlier this year teased a \u201c<a href=\"https:\/\/www.wsj.com\/tech\/ai\/what-sam-altman-told-openai-about-the-secret-device-hes-making-with-jony-ive-f1384005\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.wsj.com\/tech\/ai\/what-sam-altman-told-openai-about-the-secret-device-hes-making-with-jony-ive-f1384005\" class=\"sc-5ad7098d-0 lcJVdL\">family of devices<\/a>.\u201d The Financial Times <a href=\"https:\/\/www.ft.com\/content\/58b078be-e0ab-492f-9dbf-c2fe67298dd3\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.ft.com\/content\/58b078be-e0ab-492f-9dbf-c2fe67298dd3\" class=\"sc-5ad7098d-0 lcJVdL\">reported<\/a> the secretive device may be palm-sized, without a screen. The device could also be responsive to voice prompts as well as audible and visual cues. Yet, OpenAI still needs to solve critical problems that could delay the device\u2019s launch, the FT reported.<\/p>\n<p>OpenAI did not immediately respond to Fortune\u2019s request for comment.<\/p>\n<p>Ive said he hopes the devices he and his team ultimately create address some of the biggest issues caused by smartphones and tablets. Technology has in some cases caused people problems with concentration, patience, and anxiety. Researchers have also correlated \u201c<a href=\"https:\/\/www.health.harvard.edu\/mind-and-mood\/doomscrolling-dangers\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.health.harvard.edu\/mind-and-mood\/doomscrolling-dangers\" class=\"sc-5ad7098d-0 lcJVdL\">doomscrolling<\/a>\u201d negative news on social media with worsening mental health.<\/p>\n<p>In what could be interpreted as a veiled criticism of his former company, Apple, Ive said OpenAI is going for the opposite of exclusivity. Apple, with its $1,000-plus phones, its \u201cwalled garden\u201d of apps and its conspicuous blue iMessage bubbles, has clearly positioned itself for years as the exclusive brand in a world overflowing with technology.<\/p>\n<p>\u201cThe ramifications and consequences of not caring and not being careful are truly horrendous,\u201d Ive said. \u201cIn terms of the interfaces we design, if we can\u2019t smile honestly, if it\u2019s just another deeply serious exclusive thing, I think that would do us all a huge disservice.\u201d<\/p>\n<p>The new generation of AI-first devices \u201cshould seem obvious \u2014 as if there wasn\u2019t possibly another rational solution to the problem,\u201d he added.\u00a0<\/p>\n<p>Ive has previously talked about how the tech industry has changed since he moved to the Bay Area in 1992. When he arrived, Ive said he felt smart people in Silicon Valley were driven by a mission to serve humanity\u2014a calling that has been more recently been replaced in some cases by corporate agendas \u201cdriven by money and power.\u201d\u00a0<\/p>\n<p>Going back to the central idea of technology as a force for good and a tool to help the world is top of mind for Ive, he <a href=\"https:\/\/www.youtube.com\/watch?v=wLb9g_8r-mE&amp;t=982s\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.youtube.com\/watch?v=wLb9g_8r-mE&amp;t=982s\" class=\"sc-5ad7098d-0 lcJVdL\">said<\/a> during a talk with <a href=\"https:\/\/fortune.com\/company\/stripe\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/stripe\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">Stripe<\/a> CEO Patrick Collison in May.\u00a0<\/p>\n<p>\u201cI think there needs to be foundational values and an understanding of our place in all of this and having a clear sense of the goal, which is to enable and inspire people,\u201d he said.\n<\/p>\n<p>Fortune Global Forum returns Oct. 26\u201327, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. <a href=\"https:\/\/conferences.fortune.com\/event\/global-forum-2025\/summary?utm_source=fortunecom&amp;utm_medium=plealink\" target=\"_self\" aria-label=\"Go to https:\/\/conferences.fortune.com\/event\/global-forum-2025\/summary?utm_source=fortunecom&amp;utm_medium=plealink\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">Apply for an invitation.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Former Apple designer Jony Ive, known for helping drive the world\u2019s obsession with smartphones and other touch devices,&hellip;\n","protected":false},"author":2,"featured_media":65261,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[936,13640,28398,61,60,43133,1682,4077,216,80],"class_list":["post-65260","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-chief-executive-officer-ceo","tag-hardware","tag-ie","tag-ireland","tag-jony-ive","tag-openai","tag-silicon-valley","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/65260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=65260"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/65260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/65261"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=65260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=65260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=65260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}