{"id":652765,"date":"2026-10-12T20:36:09","date_gmt":"2026-10-12T20:36:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/652765\/"},"modified":"2026-10-12T20:36:09","modified_gmt":"2026-10-12T20:36:09","slug":"sky-ireland-revenue-rises-with-help-from-rory-mcilroy-2025-masters-win-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/652765\/","title":{"rendered":"Sky Ireland revenue rises with help from Rory McIlroy 2025 Masters win \u2013 The Irish Times"},"content":{"rendered":"

Rory McIlroy<\/a>\u2019s winning putt in the 2025 Masters at Augusta last year helped the Irish arm of Sky<\/a> to increase revenue by 7 per cent to \u00a3539 million (\u20ac637 million).<\/p>\n

Accounts lodged by Sky Subscribers Services at Companies House in the UK show Sky\u2019s Ireland business rose by \u00a335 million from \u00a3504 million to \u00a3539 million last year.<\/p>\n

Sky Sports recorded its highest ever Sunday viewership in April 2025 when McIlroy clinched his Masters win in dramatic circumstances<\/a>.<\/p>\n

Sky\u2019s Irish revenue relates to revenue from direct-to-home pay television, broadband, mobile and telephony subscriptions in Ireland.<\/p>\n

The revenue increase was also helped by Sky Ireland imposing a 4.5 per cent price hike on average for Sky customers here.<\/p>\n

Sky Broadband has about 280,000 customers, giving it a 17 per cent market share with Sky Ireland\u2019s market share across fibre-to-the-home broadband reaching 21.4 per cent based on the latest ComReg<\/a> figures.<\/p>\n

Sky Broadband has now delivered more than 50 consecutive quarters of customer growth.<\/p>\n

Earlier this year, in its battle against the piracy of Sky channels through so-called dodgy boxes, the company issued about 200 cease-and-desist letters to individuals. <\/p>\n

[\u00a0Details of 300 \u2018dodgy box\u2019 users to be provided to Sky, High Court hearsOpens in new window<\/a>\u00a0]<\/p>\n

The vast majority of the individuals who were served letters are in Co Wexford<\/a> and it is understood that the compliance level has been high on receipt of the letters.<\/p>\n

A spokesman for Sky Ireland said today: \u201cSky invests significantly in protecting our content, which can include taking action against those who watch Sky without paying the proper subscription fee.<\/p>\n

\u201cFor those individuals who received cease-and-desist letters earlier in the year, who did not return undertakings, we are moving towards further action. This may include, where necessary, seeking court injunctions to prevent continued use of illegal IPTV services and pursuing damages for copyright infringement and legal costs.\u201d<\/p>\n

Overall revenue at Sky Subscribers Services Ltd in 2025 increased by 5.6 per cent from \u00a31.012 billion to \u00a31.069 billion as pretax profit declined by 12 per cent to \u00a397 million. <\/p>\n","protected":false},"excerpt":{"rendered":"Rory McIlroy\u2019s winning putt in the 2025 Masters at Augusta last year helped the Irish arm of Sky…\n","protected":false},"author":2,"featured_media":652766,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[94841,61,60,43,1394,15640,9270],"class_list":["post-652765","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-comreg","tag-ie","tag-ireland","tag-news","tag-rory-mcilroy","tag-sky","tag-wexford"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/652765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=652765"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/652765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/652766"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=652765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=652765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=652765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}