{"id":653561,"date":"2026-10-13T15:48:12","date_gmt":"2026-10-13T15:48:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/653561\/"},"modified":"2026-10-13T15:48:12","modified_gmt":"2026-10-13T15:48:12","slug":"mcdonalds-launches-new-growth-strategy-in-ireland","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/653561\/","title":{"rendered":"McDonald’s Launches New Growth Strategy In Ireland"},"content":{"rendered":"

McDonald’s\u2005\u200bUK & Ireland<\/a>\u2005\u200bhas\u2005\u200bannounced\u2004\u200ban\u2004\u200boperational\u2005\u200bpilot\u2004\u200bfor\u2005\u200bhand-breaded\u2004\u200bchicken\u2004\u200bacross\u2005\u200bselect\u2005\u200bDublin\u2005\u200blocations\u2004\u200bfrom\u2004\u200bmid-October\u2005\u200buntil\u2004\u200bFebruary.\u2004\u200b<\/p>\n

Chicken\u2005\u200bis\u2005\u200ba\u2005\u200bsignificant\u2004\u200bgrowth\u2005\u200bopportunity\u2004\u200bfor\u2004\u200bthe\u2004\u200bbusiness,\u2004\u200brepresenting\u2004\u200ba\u2004\u200bcategory\u2004\u200bworth\u2005\u200bnearly\u2004\u200b$130\u2005\u200bbillion\u2004\u200b(\u20ac116 billion) across\u2005\u200bMcDonald’s\u2005\u200btop\u2005\u200b10\u2005\u200bmarkets.\u2004\u200b<\/p>\n

In\u2004\u200bIreland\u2005\u200bspecifically,\u2005\u200bMcDonald’s believes chicken\u2005\u200brepresents\u2004\u200ba\u2005\u200bsignificant\u2004\u200bgrowth\u2005\u200bopportunity\u2004\u200bfor\u2004\u200bthe\u2005\u200bbrand,\u2004\u200band\u2004\u200bthe\u2005\u200bcountry’s\u2005\u200bchicken\u2005\u200bleadership,\u2005\u200boperational\u2005\u200bexpertise\u2005\u200band\u2004\u200bstrong\u2004\u200bcustomer\u2005\u200bdemand\u2004\u200bmake\u2005\u200bit\u2004\u200ban\u2004\u200bideal\u2005\u200bmarket\u2004\u200bto\u2005\u200bintroduce\u2005\u200bhand-breaded\u2004\u200bchicken\u2005\u200bto\u2004\u200bEurope\u2005\u200band\u2004\u200blearn\u2004\u200bhow\u2005\u200bto\u2004\u200bbring\u2004\u200bit\u2005\u200bto\u2005\u200bmore\u2004\u200bcustomers.<\/p>\n

Significant\u2004Opportunity<\/p>\n

“This\u2005\u200bis\u2005\u200babout\u2005\u200bmuch\u2004\u200bmore\u2005\u200bthan\u2004\u200bintroducing\u2004\u200ba\u2005\u200bnew\u2005\u200bway\u2004\u200bof\u2005\u200bpreparing\u2005\u200bchicken,” said Tim\u2005\u200bKenward,\u2004\u200bchief\u2004\u200bmarketing\u2005\u200bofficer,\u2005\u200bMcDonald’s\u2005\u200bUK & Ireland.\u2005\u200b<\/p>\n

“We’re\u2004\u200bpiloting\u2005\u200bhow\u2004\u200bour\u2005\u200brestaurants\u2004\u200bcan\u2004\u200bconsistently\u2004\u200bdeliver\u2004\u200bthe\u2004\u200btaste,\u2005\u200bquality\u2004\u200band\u2005\u200bvisible\u2004\u200bcare\u2005\u200bthat\u2004\u200bcustomers\u2004\u200bincreasingly\u2004\u200bexpect,\u2005\u200bwithout\u2004\u200badding\u2004\u200bunnecessary\u2005\u200bcomplexity\u2005\u200bfor\u2005\u200bour\u2004\u200bteams.”<\/p>\n

Hand-breading\u2004\u200bhas\u2004\u200balready\u2004\u200bproven\u2005\u200bto\u2005\u200bbe\u2005\u200ba\u2005\u200bsignificant\u2004\u200bopportunity\u2005\u200bto\u2005\u200bupgrade\u2005\u200btaste\u2004\u200band\u2004\u200bquality\u2005\u200bacross\u2004\u200bmore\u2005\u200bthan\u2004\u200b10,000\u2004\u200bMcDonald’s\u2004\u200brestaurants\u2005\u200bin\u2005\u200bAsia,\u2005\u200bwhere\u2004\u200bit\u2004\u200bhas\u2005\u200bhelped\u2004\u200bthe\u2005\u200bbrand\u2005\u200bbecome\u2004\u200ba\u2004\u200bmarket\u2004\u200bleader\u2004\u200bfor\u2005\u200bgreat-tasting\u2004\u200bchicken\u2004\u200band\u2004\u200bgrow\u2005\u200bboth\u2005\u200bsales\u2005\u200band\u2004\u200bshare.<\/p>\n

Building\u2004\u200bon\u2004\u200blearnings\u2004\u200bfrom\u2004\u200bthese\u2004\u200binternational\u2005\u200bmarkets,\u2004\u200bMcDonald’s\u2005\u200bhas\u2005\u200balso\u2005\u200bbeen\u2004\u200bpiloting\u2004\u200bthe\u2004\u200bconcept\u2005\u200bin\u2004\u200brestaurants\u2004\u200bnear\u2004\u200bthe\u2005\u200bcompany’s\u2004\u200bheadquarters\u2005\u200bin\u2005\u200bthe\u2004\u200bUnited\u2004\u200bStates,\u2005\u200bwhere\u2005\u200bcustomer\u2005\u200bfeedback\u2005\u200bhas\u2005\u200bbeen\u2005\u200bstrong,\u2005\u200bwith\u2005\u200bdouble-digit\u2005\u200bincreases\u2004\u200bin\u2005\u200bchicken\u2005\u200btaste\u2004\u200band\u2004\u200bquality\u2005\u200bscores.<\/p>\n

‘Ideal Market’<\/p>\n

Ireland\u2004\u200bwill\u2005\u200bnow\u2005\u200bplay\u2005\u200ba\u2005\u200bkey\u2004\u200brole\u2004\u200bin\u2004\u200binforming\u2005\u200bthe\u2004\u200bnext\u2004\u200bphase\u2004\u200bof\u2005\u200bMcDonald’s\u2005\u200bhand-breaded\u2004\u200bchicken\u2005\u200bjourney.\u2004\u200bThe\u2005\u200boperational\u2005\u200bpilot\u2004\u200bwill\u2004\u200btest\u2004\u200brestaurants’\u2004\u200bability\u2005\u200bto\u2005\u200bdeliver\u2004\u200bhand-breaded\u2004\u200bchicken\u2004\u200bmenu\u2004\u200bofferings\u2004\u200bwith\u2004\u200bminimal\u2005\u200bcomplexity\u2004\u200band\u2005\u200bdisruption\u2005\u200bin\u2005\u200bthe\u2004\u200bkitchen,\u2005\u200bgenerating\u2004\u200boperational\u2005\u200blearnings\u2004\u200bthat\u2004\u200bcould\u2005\u200bhelp\u2005\u200binform\u2004\u200bfuture\u2005\u200bmenu\u2005\u200binnovation\u2004\u200bacross\u2004\u200bthe\u2005\u200bwider\u2005\u200bMcDonald’s\u2005\u200bsystem.<\/p>\n

The\u2005\u200bpilot\u2004\u200bis\u2004\u200ban\u2005\u200bexample\u2005\u200bof\u2004\u200bhow\u2004\u200bMcDonald’s\u2005\u200buses\u2005\u200bits\u2005\u200bglobal\u2005\u200bscale\u2004\u200band\u2005\u200blocal\u2004\u200bmarket\u2004\u200binsights\u2005\u200bto\u2005\u200bidentify\u2005\u200bgrowth\u2004\u200bopportunities,\u2004\u200btest\u2004\u200bthem\u2004\u200brigorously\u2005\u200bin\u2005\u200breal\u2005\u200brestaurants\u2005\u200band\u2004\u200bbuild\u2005\u200bthe\u2005\u200bcapabilities\u2004\u200brequired\u2004\u200bto\u2005\u200bdeliver\u2005\u200bthem\u2004\u200bconsistently.<\/p>\n

“Ireland’s\u2004\u200bstrength\u2004\u200bin\u2005\u200bchicken\u2005\u200bmakes\u2004\u200bit\u2004\u200bthe\u2004\u200bideal\u2005\u200bmarket\u2004\u200bto\u2004\u200bhelp\u2005\u200bus\u2005\u200bunderstand\u2004\u200bwhat\u2005\u200bit\u2005\u200btakes\u2004\u200bto\u2005\u200bdeliver\u2005\u200bthis\u2004\u200bat\u2005\u200bscale\u2004\u200band\u2004\u200bsupport\u2005\u200bour\u2005\u200bambition\u2005\u200bto\u2005\u200bbecome\u2005\u200bthe\u2005\u200bfirst\u2004\u200bchoice\u2004\u200bfor\u2004\u200bmore\u2004\u200bcustomers,\u2004\u200bmore\u2004\u200boften,” said Tim\u2005\u200bKenward.<\/p>\n","protected":false},"excerpt":{"rendered":"McDonald’s\u2005\u200bUK & Ireland\u2005\u200bhas\u2005\u200bannounced\u2004\u200ban\u2004\u200boperational\u2005\u200bpilot\u2004\u200bfor\u2005\u200bhand-breaded\u2004\u200bchicken\u2004\u200bacross\u2005\u200bselect\u2005\u200bDublin\u2005\u200blocations\u2004\u200bfrom\u2004\u200bmid-October\u2005\u200buntil\u2004\u200bFebruary.\u2004\u200b Chicken\u2005\u200bis\u2005\u200ba\u2005\u200bsignificant\u2004\u200bgrowth\u2005\u200bopportunity\u2004\u200bfor\u2004\u200bthe\u2004\u200bbusiness,\u2004\u200brepresenting\u2004\u200ba\u2004\u200bcategory\u2004\u200bworth\u2005\u200bnearly\u2004\u200b$130\u2005\u200bbillion\u2004\u200b(\u20ac116 billion) across\u2005\u200bMcDonald’s\u2005\u200btop\u2005\u200b10\u2005\u200bmarkets.\u2004\u200b In\u2004\u200bIreland\u2005\u200bspecifically,\u2005\u200bMcDonald’s believes chicken\u2005\u200brepresents\u2004\u200ba\u2005\u200bsignificant\u2004\u200bgrowth\u2005\u200bopportunity\u2004\u200bfor\u2004\u200bthe\u2005\u200bbrand,\u2004\u200band\u2004\u200bthe\u2005\u200bcountry’s\u2005\u200bchicken\u2005\u200bleadership,\u2005\u200boperational\u2005\u200bexpertise\u2005\u200band\u2004\u200bstrong\u2004\u200bcustomer\u2005\u200bdemand\u2004\u200bmake\u2005\u200bit\u2004\u200ban\u2004\u200bideal\u2005\u200bmarket\u2004\u200bto\u2005\u200bintroduce\u2005\u200bhand-breaded\u2004\u200bchicken\u2005\u200bto\u2004\u200bEurope\u2005\u200band\u2004\u200blearn\u2004\u200bhow\u2005\u200bto\u2004\u200bbring\u2004\u200bit\u2005\u200bto\u2005\u200bmore\u2004\u200bcustomers. Significant\u2004Opportunity “This\u2005\u200bis\u2005\u200babout\u2005\u200bmuch\u2004\u200bmore\u2005\u200bthan\u2004\u200bintroducing\u2004\u200ba\u2005\u200bnew\u2005\u200bway\u2004\u200bof\u2005\u200bpreparing\u2005\u200bchicken,” said Tim\u2005\u200bKenward,\u2004\u200bchief\u2004\u200bmarketing\u2005\u200bofficer,\u2005\u200bMcDonald’s\u2005\u200bUK & Ireland.\u2005\u200b “We’re\u2004\u200bpiloting\u2005\u200bhow\u2004\u200bour\u2005\u200brestaurants\u2004\u200bcan\u2004\u200bconsistently\u2004\u200bdeliver\u2004\u200bthe\u2004\u200btaste,\u2005\u200bquality\u2004\u200band\u2005\u200bvisible\u2004\u200bcare\u2005\u200bthat\u2004\u200bcustomers\u2004\u200bincreasingly\u2004\u200bexpect,\u2005\u200bwithout\u2004\u200badding\u2004\u200bunnecessary\u2005\u200bcomplexity\u2005\u200bfor\u2005\u200bour\u2004\u200bteams.” Hand-breading\u2004\u200bhas\u2004\u200balready\u2004\u200bproven\u2005\u200bto\u2005\u200bbe\u2005\u200ba\u2005\u200bsignificant\u2004\u200bopportunity\u2005\u200bto\u2005\u200bupgrade\u2005\u200btaste\u2004\u200band\u2004\u200bquality\u2005\u200bacross\u2004\u200bmore\u2005\u200bthan\u2004\u200b10,000\u2004\u200bMcDonald’s\u2004\u200brestaurants\u2005\u200bin\u2005\u200bAsia,\u2005\u200bwhere\u2004\u200bit\u2004\u200bhas\u2005\u200bhelped\u2004\u200bthe\u2005\u200bbrand\u2005\u200bbecome\u2004\u200ba\u2004\u200bmarket\u2004\u200bleader\u2004\u200bfor\u2005\u200bgreat-tasting\u2004\u200bchicken\u2004\u200band\u2004\u200bgrow\u2005\u200bboth\u2005\u200bsales\u2005\u200band\u2004\u200bshare. Building\u2004\u200bon\u2004\u200blearnings\u2004\u200bfrom\u2004\u200bthese\u2004\u200binternational\u2005\u200bmarkets,\u2004\u200bMcDonald’s\u2005\u200bhas\u2005\u200balso\u2005\u200bbeen\u2004\u200bpiloting\u2004\u200bthe\u2004\u200bconcept\u2005\u200bin\u2004\u200brestaurants\u2004\u200bnear\u2004\u200bthe\u2005\u200bcompany’s\u2004\u200bheadquarters\u2005\u200bin\u2005\u200bthe\u2004\u200bUnited\u2004\u200bStates,\u2005\u200bwhere\u2005\u200bcustomer\u2005\u200bfeedback\u2005\u200bhas\u2005\u200bbeen\u2005\u200bstrong,\u2005\u200bwith\u2005\u200bdouble-digit\u2005\u200bincreases\u2004\u200bin\u2005\u200bchicken\u2005\u200btaste\u2004\u200band\u2004\u200bquality\u2005\u200bscores.…\n","protected":false},"author":2,"featured_media":653562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,100180,43],"class_list":["post-653561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-mcdonald","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/653561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=653561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/653561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/653562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=653561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=653561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=653561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}