Otter.ai CEO Sam Liang isn\u2019t satisfied with the company being viewed, and used, as just a meeting notetaker. Liang wants Otter.ai to become a go-to source for enterprises and a new batch of products released Tuesday is the first step in that evolution. <\/p>\n
The Silicon Valley-based AI meeting assistant startup on Tuesday released a new suite of tools for enterprises designed to better incorporate data from meetings into other workflows by funneling that information to a central knowledge base. The aim is to grow Otter\u2019s business by helping companies get more out of the meetings they record.<\/p>\n
Otter\u2019s new product suite includes an API that allows users to build custom integrations with platforms like Jira and HubSpot, an MCP server \u2014 which connects users\u2019 Otter data to external AI models \u2014 and a new AI agent that can search a company\u2019s meetings notes or presentations.\u00a0\u00a0<\/p>\n
Liang told TechCrunch it is the next phase of Otter\u2019s life.\u00a0\u00a0<\/p>\n
\u201cWe are evolving from a meeting notetaker to a corporate meeting knowledge base,\u201d Liang said. \u201cThis is a system record for conversations. It can help corporations scale their growth and drive measurable business value.\u201d\u00a0<\/p>\n
When Otter was founded in 2016, there were just a handful of meeting transcription companies \u2014 a far leap from today. The AI boom that kicked off in 2022 fueled a surge in startups like Granola<\/a> or Circleback<\/a>. Even older players like Fireflies have seen a surge in interest<\/a>.\u00a0\u00a0<\/p>\n Liang argues this transition puts Otter into a separate division than its former peers.\u00a0\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco Meetings are where the majority of company knowledge is stored, in Liang\u2019s opinion, whether that is notes from a customer sales call or discussions around a marketing strategy. But without a centralized place for these meeting notes, that information can only help a company so much.\u00a0\u00a0<\/p>\n \u201cA lot of times, inefficiency happens because of information silos,\u201d Liang said. \u201cOne team doesn\u2019t know what the other team is doing, and it thinks that that was planned like a month ago. Oftentimes the plan changes, but not everybody is informed. So, the idea is to create a permission system so that you know most of the [nonconfidential] information is shared as broadly as possible.\u201d\u00a0<\/p>\n Not every meeting with Otter will be directly added to this companywide knowledge base, and users can choose to restrict meeting note access\u00a0for\u00a0recordings that deal with sensitive information.\u00a0\u00a0<\/p>\n Employee and information privacy remains a concern despite access controls. Even if a meeting is around a neutral topic, Otter transcriptions pick the small talk and chatter that happens before and after meetings, which could contain gossip or information meant for only certain participants to hear.\u00a0\u00a0<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n