{"id":658272,"date":"2026-10-18T08:40:34","date_gmt":"2026-10-18T08:40:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/658272\/"},"modified":"2026-10-18T08:40:34","modified_gmt":"2026-10-18T08:40:34","slug":"apples-5tn-milestone-comes-with-a-hefty-price-tag-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/658272\/","title":{"rendered":"Apple\u2019s $5tn milestone comes with a hefty price tag \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \"><a href=\"https:\/\/www.irishtimes.com\/tags\/apple\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/apple\/\">Apple<\/a> keeps knocking on the door of a $5tn (\u20ac4.45tn) market valuation, but has struggled to make the milestone stick.<\/p>\n<p class=\"c-paragraph paywall \">It first crossed the threshold on July 28th but only for a few hours, falling back below it by the closing bell. The same pattern played out on July 29th, and again on September 22nd and 28th. <\/p>\n<p class=\"c-paragraph paywall \">Apple hit the valuation  twice more on October 12th and 13th, only to close below it on both occasions. Six trading sessions, six failed breakouts, before Apple finally managed to close above $5tn on Wednesday.<\/p>\n<p class=\"c-paragraph paywall \">Of course, given shares more than doubled since April 2025\u2019s <a href=\"https:\/\/www.irishtimes.com\/tags\/us-tariffs\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/us-tariffs\/\">tariff<\/a> shock and are up over 25 per cent in 2026, the distinction between $4.99tn and $5tn is unlikely to be keeping shareholders awake at night.<\/p>\n<p class=\"c-paragraph paywall \">Still, investors could be forgiven for being hesitant. There\u2019s nothing magical about crossing a trillion-dollar threshold \u2013 indeed, with the S&amp;P 500 now containing 12 trillion-dollar companies, it\u2019s increasingly routine \u2013 but Apple is expensive.<\/p>\n<p class=\"c-paragraph paywall \">The company now trades at almost 11 times sales, notes Creative Planning strategist Charlie Bilello, the highest level in Apple\u2019s history. Apple\u2019s price-sales ratio is more than double where it was in 2022, and nearly 50 per cent higher than its five-year average.<\/p>\n<p class=\"c-paragraph paywall \">Other valuation metrics tell a similar story. Apple trades on 36 times estimated earnings, well above its five-year average of 27.<\/p>\n<p class=\"c-paragraph paywall \">Apple is pricey not only relative to its own history but to all but one of its magnificent seven peers (<a href=\"https:\/\/www.irishtimes.com\/tags\/tesla\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/tesla\/\">Tesla<\/a>, of course). It is a pronounced premium compared with <a href=\"https:\/\/www.irishtimes.com\/tags\/microsoft\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/microsoft\/\">Microsoft<\/a>, which trades on 27 times estimated earnings, as well as to <a href=\"https:\/\/www.irishtimes.com\/tags\/amazon\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/amazon\/\">Amazon<\/a> (24), <a href=\"https:\/\/www.irishtimes.com\/tags\/alphabet\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/alphabet\/\">Alphabet<\/a> (22), <a href=\"https:\/\/www.irishtimes.com\/tags\/meta\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/meta\/\">Meta<\/a> (22), and <a href=\"https:\/\/www.irishtimes.com\/tags\/nvidia\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/nvidia\/\">Nvidia<\/a> (14). The next test comes on November 2nd, when Apple reports earnings. <\/p>\n<p class=\"c-paragraph paywall \">Bulls will hope the shares can build on the $5tn milestone, but Apple\u2019s bulging valuation leaves little room for disappointment.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple keeps knocking on the door of a $5tn (\u20ac4.45tn) market valuation, but has struggled to make the&hellip;\n","protected":false},"author":2,"featured_media":658273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3468,936,72,61,60,1226,1071,233,1188],"class_list":["post-658272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-amazon","tag-apple","tag-business","tag-ie","tag-ireland","tag-meta","tag-microsoft","tag-nvidia","tag-tesla"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/658272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=658272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/658272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/658273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=658272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=658272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=658272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}