{"id":659462,"date":"2026-10-19T15:50:09","date_gmt":"2026-10-19T15:50:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/659462\/"},"modified":"2026-10-19T15:50:09","modified_gmt":"2026-10-19T15:50:09","slug":"entertainment-360-griffin-gaming-hitpoint-bridges-gaming-hollywood","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/659462\/","title":{"rendered":"Entertainment 360, Griffin Gaming: HITpoint Bridges Gaming, Hollywood"},"content":{"rendered":"

\n\tGame on! Talent management and production company Entertainment 360<\/a> (Game of Thrones, Ripley, Stick), based in Century City, and Santa Monica-based gaming-centric venture capital firm Griffin Gaming Partners<\/a> have teamed up to launch HITpoint Entertainment, a new company \u201cdedicated to bringing the characters, worlds, and stories of video games<\/a> to film and television.\u201d <\/p>\n

\n\tHITpoint brings together the talent and production expertise of Entertainment 360<\/a> with Griffin Gaming<\/a>\u2018s relationships in the sector. Griffin has more than $1.6 billion in assets under management with its investments across the video game industry and adjacent spaces. Earlier this year<\/a>, Griffin launched a fund for independent gaming titles with Hollywood potential.<\/p>\n

\n\tBoth companies have experience at the intersection of gaming and Hollywood. Entertainment 360 clients are writing and starring in the upcoming The Legend of Zelda film, and the firm is also producing a recently unveiled an adaptation deal with Universal for an Atari property that wasn\u2019t immediately disclosed. And Peter Levin<\/a>, co-founder and managing director of Griffin Gaming, played a key role in bringing Fallout to the screen.<\/p>\n

\u201cHITpoint will source, develop, package, and produce adaptations across the full range of genres represented in gaming \u2013 from action, horror, and high-concept spectacle to comedy, romance, and coming-of-age stories,\u201d the partners said.<\/p>\n

The new company recognizes how core gaming has become in the entertainment landscape, with more than 3.7 billion people worldwide estimated to be actively playing video games. \u201cGen Z, which accounted for nearly 40 percent of North American moviegoers last year, ranks gaming as its favorite form of entertainment,\u201d the partners also highlighted. <\/p>\n

\n\tRecent hit screen adaptations of games include A Minecraft Movie, Amazon\u2019s Fallout series and HBO\u2019s The Last of Us. They have \u201cdemonstrated the enormous potential of gaming IP across both theaters and streaming,\u201d Griffin and Entertainment 360 said. \u201cHITpoint will combine Griffin\u2019s relationships with game developers and publishers with Entertainment 360\u2019s producing track record on IP-driven franchises, including Game of Thrones. In addition to providing opportunities for the firm\u2019s clients, the new venture will mine relationships across the broader creative community, pairing each property with the filmmakers, talent, and studio partners best suited to bring it to the screen.\u201d<\/p>\n

\n\tThe new company wants to pursue both established hit franchises and fast-growing independent games, drawing in part on Griffin\u2019s new indie game fund to identify breakout titles and creators.<\/p>\n

\n\t\u201cVideo games represent one of the most exciting sources of stories and characters for film and television, but adapting them successfully requires a real understanding of the creativity and passion developers bring to their work,\u201d said Levin. \u201cGriffin has spent many years building trusted relationships across the gaming community, from major publishers to the independent studios we support. We see this vehicle as a differentiating resource for our 100+ portfolio companies, our strategic partners as well as the gaming ecosystem writ large. I couldn\u2019t be more excited to partner with the team at Entertainment 360 and give fans new ways to experience the stories they already love.\u201d<\/p>\n

\u201cFor younger audiences, games aren\u2019t a side interest. They are where many of their favorite characters, stories, and worlds live,\u201d said Entertainment 360, which was founded in 2002 and received a strategic minority investment from private equity firm Carlyle in 2025, allowing it to invest in its business. \u201cThere has long been an infrastructure in Hollywood for discovering books and other underlying material early. HITpoint brings that same focus to gaming. Together with Griffin, we can identify compelling IP at an early stage, bring it into a development environment, and pair it with filmmakers who genuinely understand the material and what makes it special.\u201d<\/p>\n

Dedicated hires to manage HITpoint will be unveiled at a later stage. <\/p>\n

Respect for the source material will be central to HITpoint\u2019s culture and business approach. \u201cThe company will keep game creators closely involved from initial development through production, aligning incentives while giving them direct access to leading writers, filmmakers, actors, and producing partners,\u201d the partners highlighted. <\/p>\n","protected":false},"excerpt":{"rendered":"Game on! Talent management and production company Entertainment 360 (Game of Thrones, Ripley, Stick), based in Century City,…\n","protected":false},"author":2,"featured_media":659463,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[279282,279283,61,60,80,14799],"class_list":["post-659462","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-entertainment-360","tag-griffin-gaming","tag-ie","tag-ireland","tag-technology","tag-video-games"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/659462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=659462"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/659462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/659463"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=659462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=659462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=659462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}