{"id":661760,"date":"2026-10-22T05:46:11","date_gmt":"2026-10-22T05:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/661760\/"},"modified":"2026-10-22T05:46:11","modified_gmt":"2026-10-22T05:46:11","slug":"how-companies-can-turn-real-customer-problems-into-lasting-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/661760\/","title":{"rendered":"How companies can turn real customer problems into lasting growth"},"content":{"rendered":"

Jay Shetty, host of the \u201cOn Purpose\u201d podcast and co-founder of functional tea brand Juni, says businesses can build stronger brands and drive sustainable growth by solving real customer problems rather than chasing marketing trends, Inc. reports.<\/a>\u00a0<\/p>\n

Speaking at the Inc. 5000 Conference and Gala in Dallas, Shetty said companies that address tangible needs can establish lasting relevance and stronger customer connections, while those that adopt social causes to appear relevant risk \u201cpurpose-washing.\u201d He argues that successful businesses should focus on making customers\u2019 lives easier, more affordable, simpler or healthier.<\/p>\n

Shetty applies that philosophy to Juni, which he founded in 2021 with his wife, Radhi Devlukia, and entrepreneur Kim Perell. The brand aims to encourage connection while making wellness more appealing. Its functional teas contain adaptogenic ingredients such as ashwagandha, lion\u2019s mane and reishi mushrooms.\u00a0<\/p>\n

After launching as a direct-to-consumer business in 2023, Juni expanded into major retailers, including Target, Wegmans, Whole Foods, Walmart and Erewhon, and ranked No. 187 on the 2026 Inc. 5000.<\/p>\n

For entrepreneurs, Shetty\u2019s broader message is that identifying an unmet need can be a more effective growth strategy than following the latest trend. He encourages business leaders to ask whose problem their product solves, what pain it removes and what pressure it relieves.\u00a0<\/p>\n

By aligning products and services with customers\u2019 actual needs, companies can differentiate themselves in competitive markets, build customer loyalty and create a foundation for long-term growth.<\/p>\n

Inc. has the full story.\u00a0<\/a>A subscription may be required.<\/p>\n","protected":false},"excerpt":{"rendered":"Jay Shetty, host of the \u201cOn Purpose\u201d podcast and co-founder of functional tea brand Juni, says businesses can…\n","protected":false},"author":2,"featured_media":661761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[72,191,61,60],"class_list":["post-661760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/661760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=661760"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/661760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/661761"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=661760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=661760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=661760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}