{"id":662272,"date":"2026-10-22T17:12:10","date_gmt":"2026-10-22T17:12:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/662272\/"},"modified":"2026-10-22T17:12:10","modified_gmt":"2026-10-22T17:12:10","slug":"inde-navarrette-says-gen-z-wants-movies-without-ads-product-placement","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/662272\/","title":{"rendered":"Inde Navarrette Says Gen Z Wants Movies Without Ads, Product Placement"},"content":{"rendered":"

\n\t\u201cObsession<\/a>\u201d breakout Inde Navarrette<\/a> appeared on \u201cThe Kyle Buchanan Show\u201d and offered up her advice to Hollywood on how to keep Gen Z audiences interested in going to movie theaters. It\u2019s not just about original storytelling, Navarrette argued, but also assuring young moviegoers that corporate slop won\u2019t be force fed to them on the big screen.<\/p>\n

\n\t\u201cGen Z just wants to go to something that they don\u2019t feel like they\u2019re being sold,\u201d Navarrette said. \u201cMaybe we are tired constantly of having ads in movies or production placement and all of these things. We understand it\u2019s fundamental. We grew up with commercials that are fun that we still quote like State Farm and Aflac. It\u2019s kind of fun. But we don\u2019t want to be sold. We want original stories.\u201d<\/p>\n

\n\t\u201cJust because we\u2019re living in the time of technology doesn\u2019t mean we\u2019re not living a human life or feel human experiences,\u201d she added. \u201cI\u2019m happy \u2018Obsession\u2019 brought that to the table. We want originality and we want to feel.\u201d<\/p>\n

\n\t\u201cObsession\u201d turned Navarrette and co-star Michael Johnston into overnight sensations when it dominated the box office this summer on its way to a staggering $522 million global haul. Produced for less than $1 million, the Focus Features-released horror movie is one of the most profitable films in Hollywood history. Even more shocking was how \u201cObsession\u201d kept earning more money at the box office for four consecutive weekends, becoming a Gen Z word of mouth blockbuster.<\/p>\n

\n\tPerhaps Hollywood should listen to Navarrette. Variety reported on a Fandango study<\/a> earlier this year that declared Gen Z the most active moviegoing demographic. The study found that 87% of Gen Zers and 82% of millennials saw at least one movie theatrically over the course of a year, compared to 70% of Gen Xers and 58% of baby boomers. Gen Z and millennials also returned more frequently, with each demo averaging about seven visits per year, ahead of Gen X (6.1) and baby boomers (5.7). The study noted Gen Z also spends more per visit on concessions and on premium format screens like Imax.<\/p>\n

\n\t\u201cWhile there has been a perception that Gen Z is less engaged with theatrical moviegoing, our data shows that their momentum has been building,\u201d Fandango executive VP Jerramy Hainline said at the time. \u201cWhat\u2019s especially notable is how strongly they value the shared, communal aspect of the experience, reinforcing that theaters continue to play an important role as a social destination for younger audiences.\u201d<\/p>\n

\n\tWatch Navarrette\u2019s full interview on \u201cThe Kyle Buchanan Show\u201d in the video below.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cObsession\u201d breakout Inde Navarrette appeared on \u201cThe Kyle Buchanan Show\u201d and offered up her advice to Hollywood on…\n","protected":false},"author":2,"featured_media":662273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[321,93,61,135957,60,2379],"class_list":["post-662272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-ie","tag-inde-navarrette","tag-ireland","tag-obsession"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/662272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=662272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/662272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/662273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=662272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=662272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=662272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}