{"id":662693,"date":"2026-10-23T02:24:14","date_gmt":"2026-10-23T02:24:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/662693\/"},"modified":"2026-10-23T02:24:14","modified_gmt":"2026-10-23T02:24:14","slug":"booyakasha-welcome-back-ali-g-sort-of-and-maybe-just-this-one-last-time-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/662693\/","title":{"rendered":"Booyakasha! Welcome back, Ali G. Sort of. And maybe just this one last time \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">You may well scoff, but the new Ali G film \u2013 arriving nearly a quarter of a century after his previous big-screen adventure \u2013 looks to have already achieved one of its aims. People are annoyed. There are \u201ccalls for a boycott\u201d. NewsCord, a media-monitoring platform, has asked readers to email cinema chains, \u201casking each to leave the film off its screens\u201d. The last time I checked, more than 56,000 had answered the call. Booyakasha!<\/p>\n<p class=\"c-paragraph paywall \">There is nothing much new here. Protesters gathered outside the premiere of Ali G Indahouse in 2002 to give <a href=\"https:\/\/www.irishtimes.com\/tags\/sacha-baron-cohen\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/sacha-baron-cohen\/\">Sacha Baron Cohen<\/a>, creator of the character, a piece of their collective mind. \u201cHe is the new Al Jolson,\u201d its organiser Peter Akinti said. \u201cHe\u2019s effectively blacked up to take the piss out of a stereotype of young black men.\u201d<\/p>\n<p class=\"c-paragraph paywall \">As Ali G: Who Iz I? lands for a brief run in cinemas, the same rebuttal will be issued. It is still often forgotten that Ali G \u2013 full name Alistair Leslie Graham \u2013 was actually a middle-class white kid from Staines-upon-Thames who unconvincingly mimicked the argot of black street culture. <\/p>\n<p class=\"c-paragraph paywall \">\u201cHe is funny because he is delusional,\u201d Cohen said much later. \u201cHe lives this boring, white middle-class life in a suburban town, and he deludes himself that he\u2019s living in Compton.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Maybe offence is still justified. But Cohen, who researched the American civil-rights movement while an undergraduate at Cambridge, undeniably put his invention to worthwhile satirical use.<\/p>\n<p class=\"c-paragraph paywall \">The character will be best remembered for a series of interviews, carried out in the style of \u201cyoof TV\u201d, with distinguished figures of the millennial years. Too many of them, not wanting to seem fusty, uncertain of the interviewer\u2019s true ethnicity, let him away with comically offensive questions. <\/p>\n<p class=\"c-paragraph paywall \">Only a few came out of it well. The late <a href=\"https:\/\/www.irishtimes.com\/tags\/tony-benn\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/tony-benn\/\">Tony Benn<\/a>, dogged left-wing MP, politely stood up to Ali\u2019s assertion that all strikes were motivated by laziness. <\/p>\n<p class=\"c-paragraph paywall \">\u201cI decided that the only respectful thing to do was to argue with him and to do so as vigorously as I could,\u201d he later <a href=\"https:\/\/www.theguardian.com\/media\/2000\/mar\/30\/tvandradio.television\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.theguardian.com\/media\/2000\/mar\/30\/tvandradio.television\">wrote<\/a> in The Guardian. \u201cAt no stage during our talk did I suspect for a second that it was other than a genuine programme.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Benn was initially angry on discovering the truth, but he mellowed when young people in the street told him \u201chow glad they were that I had stood up to him\u201d.<\/p>\n<p class=\"c-paragraph paywall \">Cohen moved on to further success with the still-controversial Borat, in 2006, and strong supporting roles in Tim Burton\u2019s Sweeney Todd, from 2007, and Tom Hooper\u2019s Les Mis\u00e9rables, from 2012. Though Ali G made occasional appearance in pop videos and at awards ceremonies, the character gradually receded into the early-century amnesiac mists with the white iPod and <a href=\"https:\/\/www.irishtimes.com\/tags\/gareth-gates\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/gareth-gates\/\">Gareth Gates<\/a>.<\/p>\n<p class=\"c-paragraph paywall \">What the heck is he doing back in our cinemas? \u201cYou wouldn\u2019t get away with that now,\u201d pundits say of anything more offensive than a blown raspberry. If social media is to be believed, cancel culture has annihilated freedom of speech. We cower in terror at the commissars of woke. <\/p>\n<p class=\"c-paragraph paywall \">You know how this goes. Ali G is a relic, as ancient to current culture as Some Mothers Do \u2019Ave \u2019Em was to those attending Ali G Indahouse. Cohen gets all this. He is no fool. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe fact that Ali G is outdated and problematic is the very reason I resurrected him,\u201d he <a href=\"https:\/\/time.com\/article\/2026\/10\/20\/sacha-baron-cohen-on-satire\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/time.com\/article\/2026\/10\/20\/sacha-baron-cohen-on-satire\/\">wrote<\/a> in Time magazine this week. \u201cThe world he\u2019s returned to is, in many ways, worse than the one he left 20 years ago.\u201d<\/p>\n<p class=\"c-paragraph paywall \">The first thing to say is that few \u201clegacy sequels\u201d have improved so markedly on their big-screen predecessors than has Ali G: Who Iz I? The bad news for Cohen is that this is principally because the earlier film was appalling. A full 24 years ago, Philip French, <a href=\"https:\/\/www.theguardian.com\/theobserver\/2002\/mar\/24\/features.review37\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.theguardian.com\/theobserver\/2002\/mar\/24\/features.review37\">reviewing<\/a> in The Observer, declared \u201cthe joke has worn thin\u201d. <\/p>\n<p class=\"c-paragraph paywall \">The new film makes a virtue of Ali\u2019s superannuation as it brings him to the United States for engagement with nutjobs of every calibre. Cohen plays a deluded woke academic who abhors everything Ali G represents. He also plays a buffoonish former Mossad operative who persuades actual right-wingers to don a class of anal cannon. <\/p>\n<p class=\"c-paragraph paywall \">The willingness of genuine citizens to play along with the madness reaches shocking levels in a closing stunt so hard to credit that it requires a repeated assurance. \u201cReminder: they are not in on it,\u201d a legend tells us.<\/p>\n<p class=\"c-paragraph paywall \">None of this is hugely subtle. Nor does it involve the creative cunning that <a href=\"https:\/\/www.irishtimes.com\/tags\/chris-morris\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/chris-morris\/\">Chris Morris<\/a> and colleagues brought to the 1990s Channel 4 show Brass Eye. But the film does justify Cohen\u2019s claim that we are living in an even more poisonous media environment than the one his creation skewered during the middle <a href=\"https:\/\/www.irishtimes.com\/tags\/tony-blair\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/tony-blair\/\">Blair<\/a> years. <\/p>\n<p class=\"c-paragraph paywall \">It is, on balance, possible to welcome Ali back. But maybe just this one last time.<\/p>\n<p class=\"c-paragraph paywall \">Ali G: Who Iz I? is in cinemas from Friday, October 23rd<\/p>\n","protected":false},"excerpt":{"rendered":"You may well scoff, but the new Ali G film \u2013 arriving nearly a quarter of a century&hellip;\n","protected":false},"author":2,"featured_media":662694,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[280664,93,280663,61,60,33902,75315,15888],"class_list":["post-662693","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-chris-morris","tag-entertainment","tag-gareth-gates","tag-ie","tag-ireland","tag-sacha-baron-cohen","tag-tony-benn","tag-tony-blair"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/662693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=662693"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/662693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/662694"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=662693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=662693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=662693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}