{"id":66278,"date":"2025-10-08T04:15:07","date_gmt":"2025-10-08T04:15:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/66278\/"},"modified":"2025-10-08T04:15:07","modified_gmt":"2025-10-08T04:15:07","slug":"why-a-list-celebrities-are-starring-in-random-commercials","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/66278\/","title":{"rendered":"Why A-List Celebrities Are Starring In Random Commercials"},"content":{"rendered":"

By now, you\u2019ve certainly seen it \u2014 Courteney Cox and Lisa Kudrow for Royal Kingdom, Jennifer Coolidge for Discover, even Reba McEntire for Realtor.com. It seems like every celebrity known to man is starring in random commercials, desperately trying to sell some kind of product or service to the general public.<\/p>\n

One could argue that there are varying levels to the randomness. For example, Kevin Hart\u2019s Verizon commercial may feel slightly more elevated and acceptable than, say, LeBron James\u2019 Royal Kingdom ad. (Really, how does one mobile game have such a big marketing budget?) Whether you see the commercials as cringey, amusing, or somewhere in between, it does make one wonder why so many stars are involved.<\/p>\n

Celebrities are starring in many more commercials nowadays because they pay well.<\/p>\n

It doesn\u2019t take an economist to tell you that the global economy is a mess, and has been for quite some time now. Many people think the rich and famous are able to get around these problems by, well, being rich. But hard times are falling on everyone, regardless of their socioeconomic status.<\/p>\n

CNN<\/a> reported that Dwayne Johnson was the highest-paid actor of 2022. His stats may be telling for the state of Hollywood, though. He made $270 million in 2022, and while some did come from big film releases, the majority was a result of his tequila brand. Even The Rock is not immune to the pitfalls of the entertainment industry.<\/p>\n

\"Dwayne DFree | Shutterstock<\/p>\n

Most people who work in Hollywood aren\u2019t exactly on Johnson\u2019s level. The Bureau of Labor Statistics reported that the average actor in California earned $27.73 per hour in 2023, as cited by CNN. And, of course, they aren\u2019t consistently employed with full-time work like a traditional nine-to-five employee is.\u00a0<\/p>\n

Someone on Reddit<\/a> asked, \u201cWhy are so many A-list celebrities doing commercials in the U.S. now?\u201d One user responded by saying they had a friend who used to work for a giant TV production company. \u201cHe told me once that people would be shocked [by] how many of their favorite celebrities are one paycheck away from living on the streets,\u201d they said. That’s because it costs a lot to be rich and maintain that level of celebrity.<\/p>\n

RELATED: Mom Says Even The Worst \u201890s Movies Are Better Than Anything Released Today \u2014\u00a0\u2018It\u2019s Not Our Attention Span\u2019<\/a><\/p>\n

Everyone is looking for some extra cash these days, but is advertising different products really an effective way for celebrities to make it?<\/p>\n

Well, it must be bringing in some money, or they likely wouldn\u2019t give it a second thought. Seriously, who actually thinks Jimmy Fallon sits around in his free time playing Royal Kingdom? (And once again, how do they have the money to pay all of these people? I digress.) Whether or not it\u2019s effective for the actual company they\u2019re working with is another matter.<\/p>\n

Cognitive scientist Alan Jern, PhD<\/a>, referenced the results of a 2022 study in which researchers sought to discover if having a celebrity advertise snacks was more effective than having a regular Joe do it. \u201cThe researchers found that participants were more likely to choose the snacks endorsed by the celebrities than the non-celebrities,\u201d Jern said. \u201cThis basic idea is that a celebrity selling a product increases the chances the viewer will ultimately buy that product.\u201d<\/p>\n

So, it appears that hiring a celebrity to advertise your product does make a difference. People trust those they know, and they feel like they know Kaley Cuoco better than a stranger. (Even though she is, in fact, a stranger.) If she says the product or service is good, then it must be worth trying.<\/p>\n

RELATED: Dad Realizes He\u2019s Been Auto-Paying For Netflix Twice Every Month For The Last 7 Years \u2014 \u2018I\u2019m Probably Out Over $1000\u2019<\/a><\/p>\n

Celebrities starring in random commercials seem like the perfect marriage for both the star and the brand.<\/p>\n

The celebrity gets to reap the monetary rewards of telling people to use, buy, or do something. There\u2019s no way to know if they feel like they\u2019re shilling or not, but they\u2019ve got to pay the bills and cover their expensive lifestyle somehow.<\/p>\n

\"couple cottonbro studio | Pexels<\/p>\n

At the same time, the brand involved in the advertisement gets excellent publicity and name recognition for its product. Take Royal Kingdom, for example. If Courteney Cox, Lisa Kudrow, LeBron James, AND Jimmy Fallon all love it, then it must be worth a try. With how this situation works so perfectly for both the stars and the brands, it\u2019s not likely that we\u2019ll see an end to it anytime soon.<\/p>\n

RELATED: Everyone In Hollywood Wishes This Actress Didn\u2019t Exist<\/a><\/p>\n

Mary-Faith Martinez is a writer with a bachelor\u2019s degree in English and Journalism who covers news, psychology, lifestyle, and human interest topics.<\/p>\n","protected":false},"excerpt":{"rendered":"By now, you\u2019ve certainly seen it \u2014 Courteney Cox and Lisa Kudrow for Royal Kingdom, Jennifer Coolidge for…\n","protected":false},"author":2,"featured_media":66279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[45035,45034,321,921,45033,113,93,5027,5033,61,60],"class_list":{"0":"post-66278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-a-list","9":"tag-advertisements","10":"tag-celebrities","11":"tag-celebrity","12":"tag-commercials","13":"tag-economy","14":"tag-entertainment","15":"tag-entertainment-and-news","16":"tag-entertainment-news","17":"tag-ie","18":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/66278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=66278"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/66278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/66279"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=66278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=66278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=66278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}