{"id":665791,"date":"2026-10-26T12:00:08","date_gmt":"2026-10-26T12:00:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/665791\/"},"modified":"2026-10-26T12:00:08","modified_gmt":"2026-10-26T12:00:08","slug":"cork-doctor-the-key-to-tackling-obesity-is-to-take-on-food-giants","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/665791\/","title":{"rendered":"Cork doctor: The key to tackling obesity is to take on food giants"},"content":{"rendered":"<p class=\"contextmenu internal_BodyInitial\">Driving back to Cork from Dublin last week, I stopped in a retail outlet for diesel and coffee. Tripping over a tower of Quality Street, I queued with a dozen other commuters for the check-out &#8211; surrounded by shelves bulging with chocolates, crisps, protein bars, jellies \u2013 every variety of junk food you could imagine.<\/p>\n<p class=\"contextmenu Body Body\">This is what our food options look like on the road.<\/p>\n<p class=\"contextmenu Body Body\">As I climbed back in my car and turned on the radio, consultant endocrinologist Prof Donal O\u2019Shea was informing the nation how a decision by a HSE expert group to approve the drug Mounjaro and make it free or at reduced cost could be \u201ctransformative\u201d. He said more than a million people were likely to be eligible and this could cost the State up to \u20ac3 billion.<\/p>\n<p class=\"contextmenu Body Body\">Make Mounjaro free while food shelves are overflowing with junk food \u2013 where\u2019s the sense in that?<\/p>\n<p class=\"contextmenu Body Body\">Negotiations with the drug company, Ely Lilly have resulted in \u201csignificant\u201d price reductions, according to Professor Michael Barry of the National Centre for Pharmacoeconomics, who said the drug could be considered cost effective or very close to it.<\/p>\n<p class=\"contextmenu Body Body\">\n            However, it seems people in Ireland hoping to access Mounjaro via the HSE scheme will have to wait a bit longer, as the health service continues to assess whether it can be made available free on the medical card or at reduced cost for certain patients.\n        <\/p>\n<p class=\"contextmenu Body Body\">A spokeswoman for the HSE Drugs Group said several meetings may be needed before a recommendation is made to HSE management, who have the final say.<\/p>\n<p class=\"contextmenu Body Body\">Prof O\u2019Shea suggested the drug could be made available to people with a BMI over 30; or alternatively to people with a BMI of 27 combined with comorbidities such as hypertension, cardiovascular disease, pre-diabetes, or type 2 diabetes.<\/p>\n<p class=\"contextmenu Body Body\">\u201cIt\u2019s about benefits to blood pressure, the benefits to insulin resistance, you\u2019re less likely to develop diabetes, you\u2019re less likely to develop cancer,\u201d he said. Despite the high cost, the money would be \u201cmassively well spent.\u201d The billions spent would save money that is never seen in the health service, \u201cthe hip that doesn\u2019t get replaced, the diabetes that is not developed\u201d.<\/p>\n<p class=\"contextmenu Body Body\">One cannot argue with the evidence that these drugs are transforming the treatment of obesity and chronic disease. The problem, as I see it, is the spending of shed loads of money on treating obesity while doing almost nothing to regulate the food market that has caused an epidemic of obesity, cardiovascular disease, type 2 diabetes, and dementia.<\/p>\n<p class=\"contextmenu Body Body\">\n            The real winners here are the food and pharmaceutical industries raking in the profits.\n        <\/p>\n<p class=\"contextmenu Body Body\">Meanwhile, The Lancet Commission on 21st Century Global Threats to Health, published this month, found obesity offers the largest preventable health loss of any of the 17 threats it examined. The researchers estimated that obesity amounts to over 23 billion years of healthy life at stake between now and 2100. It is the leading threat in 154 of 204 countries and in every world region bar sub Saharan Africa.<\/p>\n<p class=\"contextmenu Body Body\">Professor of Health Policy at Monash University, Malaysia, and co-chair of the World Obesity Federation\u2019s Policy and Obesity Prevention Committee, Kent Buse summed up the Commission\u2019s findings: \u201cFirstly, the predictions of obesity rates and lost health potential are actually measures of the huge opportunity that exists with a change in policy. No other threat on the list offers that much leverage.\u201d<\/p>\n<p class=\"contextmenu Body Body\">\u201cSecondly, where the leverage lies. The Commission modelled its best case with and without obesity medicines reaching half of those eligible and found the difference to be small. The gap comes from food, transport and physical activity environments that differ widely between comparable countries.\u201d<\/p>\n<p class=\"contextmenu Body Body\">Thirdly, said Prof Nuse, commercial influence is the key factor standing in the way of progress. Policies to reduce body mass have \u201cfailed to date,\u201d the report says. \u201cThe gap between evidence and policy is a consequence of commercial opposition.\u201d The report argues health policy must be insulated from undue commercial influence.<\/p>\n<p class=\"contextmenu Body Body\">The Commission questions if such policies are politically feasible. However, there is mounting emerging evidence of such policies operating effectively. Chilean laws on front- of -pack warnings and marketing restrictions to children and a ban on sales in schools, in force since 2016, have cut the purchases of sugar drinks by almost a quarter (23.7%) against the expected trend. Colombia has introduced a tax on ultra- processed foods that early evidence found is reducing sales and forcing the food industry to reformulate. A 2025 paper in BMC Medicine outlined how, a year after the policy was introduced, national consumption of ultra- processed foods dropped by 4.3%.<\/p>\n<p class=\"contextmenu Body Body\">An evaluation of the tax on sugary drinks in Ireland introduced in 2018 found a sharp fall in sugar consumption from soft drinks (30.2%) from retail outlets and a 19.8% reduction from food service venues. Sugar consumption per capita dropped from 5kg at the time of the tax\u2019s introduction down to 3.8kg by 2022 and total consumption of sugar-sweetened drinks fell by at least a quarter. A driver of these impressive results was industry reformulation. Four out of five leading soft drinks brands reformulated their brans to lower sugar content below the tax thresholds.<\/p>\n<p class=\"contextmenu Body Body\">After the publication of the evaluation in 2024, The Irish Heart Foundation called for a Government commitment to extend the sugar sweetened drinks tax to all high-sugar foods.<\/p>\n<p class=\"contextmenu Body Body\">Two years later, as the HSE considers rolling out obesity drugs to up to a million people at a cost of billions of euros every year, we are still waiting. \u201cNagging people to eat healthily does not work,\u201d suggests Prof Buse. \u201cRegulating food systems does.<\/p>\n<p class=\"contextmenu Body Body\">\u201cEvery government that has regulated did so against industry lobbying, litigation, front groups and offers of self-regulation. What decided the outcome was not the quality of evidence but the political cover available to ministers who wanted to act, and whether industry sat inside the process or outside it.\u201d<\/p>\n<p class=\"contextmenu Body Body\">Obesity treatments should be available to those who need them most but are not where the leverage lies in transforming the obesity epidemic. Have Irish policy makers the gumption to take on the food industry?<\/p>\n","protected":false},"excerpt":{"rendered":"Driving back to Cork from Dublin last week, I stopped in a retail outlet for diesel and coffee.&hellip;\n","protected":false},"author":2,"featured_media":665792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[103,61,60],"class_list":["post-665791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-health","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/665791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=665791"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/665791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/665792"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=665791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=665791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=665791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}