authored the blog post<\/a> on the findings.<\/p>\nThe study found that 59% of marketers and media agency executives were commuting to the office all or most days in October, up from 22% in April 2022. Another 32% said they commuted some days, while 8% worked exclusively from home.<\/p>\n
Overall, 91% of buy-side executives were commuting to the office vs. 63% in April 2022. The share working remotely full time had fallen to single digits for the first time since the pandemic.<\/p>\n
The research included an Advertiser Perceptions survey of 304 media agencies and brands conducted Oct. 1-13. The results were compared with nine previous studies dating to April 2022. A separate Quantilope survey of 1,600 U.S. adults 18 and older examined consumer commuting habits.<\/p>\n
Among Americans who commuted to work before the pandemic, 87% were working outside the home in October 2026, according to the Quantilope study.<\/p>\n
The findings indicate that the return to the workplace has increased opportunities for advertisers to reach consumers through out-of-home media, including billboards, digital signage and radio.<\/p>\n
AM\/FM radio accounted for 81% of ad-supported audio listening in cars and trucks in Edison Research\u2019s third-quarter 2026 \u201cShare of Ear\u201d report. The study measures daily reach and time spent with audio across platforms.<\/p>\n
Westwood One said the return-to-work trend has had less impact on digital audio services such as Spotify, Pandora and podcasts, which are primarily consumed at home.<\/p>\n
The study also found that Americans are spending more days at work than advertising industry professionals. The average American reported working 4.7 days a week vs. 4.2 days for marketers and media agencies. About 51% of advertising industry respondents said they worked in the office five days a week.<\/p>\n
Both groups were most likely to work in the office Monday through Thursday, with Friday recording the lowest level of in-person attendance.<\/p>\n
The report said 80% of marketers and agency executives had resumed in-person media vendor meetings, while 81% had returned to in-person conferences and events.<\/p>\n","protected":false},"excerpt":{"rendered":"A new study commissioned by Cumulus Media | Westwood One finds that marketers, media agencies and the average…\n","protected":false},"author":2,"featured_media":673591,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,710,61,60,278,43],"class_list":["post-673590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-ie","tag-ireland","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/673590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=673590"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/673590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/673591"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=673590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=673590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=673590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}