At the centre of the brand is a meticulous toolkit of typography, led by its primary typeface Gronland from Studio Muhittin G\u00fcne\u015f, alongside the more recent inclusion of Rublena by Kyiv Type Foundry. The system prides itself on being bare-bones \u2013 the logomark isn\u2019t even necessarily formalised; it\u2019s just typed out. \u201cBecause P.A.C. is a three-letter name, the letterforms and punctuation already give it enough character to hold on its own,\u201d Bruno explains, and the repeated use of Gronland and Rublena together makes for a distinctive, recognisable visual space. \u201cThe freedom to make something specific for that moment is more important than making every piece look exactly the same,\u201d Bruno adds.<\/p>\n
That\u2019s also where illustration comes in, courtesy of illustrator Beatriz Batisteli, who\u2019s long been a part of the bakery. \u201cHer drawings are very much about capturing what she feels about the community around P.A.C.\u201d Bruno says, especially since she\u2019s part of said community. \u201cThe illustrations bring something that the typography doesn\u2019t necessarily have,\u201d They\u2019re warm, often humorous flair connects the brand applications to what its audiences are actually experiencing. Her playful linework, in stark contrast to the type, welcomes a feeling of spontaneity to the identity and, importantly, keeps it feeling analogue. \u201cThat felt appropriate for an artisanal bakery, where the process itself is physical and tactile,\u201d Bruno explains, \u201cwe wanted the identity to have some of that same quality rather than feeling overly polished or removed from the craft behind the products.\u201d<\/p>\n
An equally important part of P.A.C.\u2019s brand is the tools at the bakery\u2019s everyday disposal, all of which contribute to its evolving identity. The receipt printer, for example, has since been used for printing weekly and daily menus, on top of it\u2019s normal job: allowing Polar to explore the limitation that the printer imposes, all of which feeds into the brand\u2019s tone. But that can change, and probably will, because very little of the brand is fixed, by design. It\u2019s an unfinished system that will continue to evolve as the bakery does too, driven more by the potential for novelty than consistency. \u201cUltimately, the aim is for the design to feel like it\u2019s coming from people who are genuinely enjoying making things,\u201d Bruno ends, \u201crather than from a brand trying too hard to tell you what it is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At the centre of the brand is a meticulous toolkit of typography, led by its primary typeface Gronland…\n","protected":false},"author":2,"featured_media":674659,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60],"class_list":["post-674658","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/674658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=674658"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/674658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/674659"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=674658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=674658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=674658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}