{"id":678976,"date":"2026-11-08T22:44:08","date_gmt":"2026-11-08T22:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/678976\/"},"modified":"2026-11-08T22:44:08","modified_gmt":"2026-11-08T22:44:08","slug":"apples-ceo-reportedly-pushing-for-more-ai-features-faster","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/678976\/","title":{"rendered":"Apple’s CEO Reportedly Pushing for More AI Features, Faster"},"content":{"rendered":"

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to \u201caccelerate the company\u2019s road map and move quickly beyond merely making necessary improvements to Siri,\u201d reports Bloomberg\u2019s Mark Gurman in today\u2019s Power On newsletter<\/a>.<\/p>\n

Citing anonymous sources, Gurman writes that Ternus is \u201cfrustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,\u201d and pushed Federighi for changes in\u00a0a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns \u201cabout the technology\u2019s privacy, security, societal and employment implications.\u201d And maybe rightly so\u2014people aren\u2019t exactly hot on the technology<\/a>, and it\u2019s not hard to find takes published online that Apple\u2019s sluggishness to produce new AI features has been good, actually<\/a>. Or that the company\u2019s tendency to temper its hype around the tech is a low-key advantage<\/a>.<\/p>\n

Gurman also writes that Mike Rockwell is still considering \u201cleaving his role as vice president of Siri engineering \u2014 or Apple altogether \u2014 next year.\u201d Rockwell headed up development of the ill-fated, but technically impressive Vision Pro headset before he asked for and was handed the Siri AI reins<\/a>. He\u00a0has reportedly been grumpy<\/a> about not getting enough credit for fixing Apple\u2019s digital assistant. If Rockwell leaves, Gurman indicates today that his Siri AI work could go instead to \u201cAmar Subramanya, a Google veteran who was hired last year to shore up Apple\u2019s AI efforts, and Sebastien Marineau, a Federighi deputy.\u201d<\/p>\n

Siri\u2019s AI glow-up that came with iOS 27 finally fulfilled many of the promises<\/a> that Apple made\u00a0back in 2024<\/a>, but it\u2019s still more limited than other AI systems\u2014you can\u2019t ask Siri to carry out lengthy agentic tasks in the background, for instance. Gurman says he is told Apple wants to make Siri AI more agentic, and points to a recent earnings call in which Ternus called agentic AI capabilities \u201cpromising.\u201d<\/p>\n

Apple is updating its software development process across its major platforms\u2019 next major OS updates, according to Gurman. For iOS 28 and the others, he says the company is adjusting its development cycles to allow more time for \u201ccoding, exploration and feature development\u201d and less for actually rolling changes into the operating systems. Apple employees \u201csay they like the change, indicating that it creates more time for coming up with ideas and exploring them before needing to lock things in.\u201d<\/p>\n

One wonders if rushing the timeline for folding those ideas into Apple\u2019s operating systems will just mean more bugs for those of us actually using them. I suppose we\u2019ll find out next fall.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to \u201caccelerate the company\u2019s road…\n","protected":false},"author":2,"featured_media":678977,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,936,218,219,61,4178,60,80],"class_list":["post-678976","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-iphone","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/678976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=678976"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/678976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/678977"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=678976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=678976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=678976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}