{"id":680948,"date":"2026-11-10T23:50:09","date_gmt":"2026-11-10T23:50:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/680948\/"},"modified":"2026-11-10T23:50:09","modified_gmt":"2026-11-10T23:50:09","slug":"remember-when-james-bond-was-an-adidas-guy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/680948\/","title":{"rendered":"Remember When James Bond Was an Adidas Guy?"},"content":{"rendered":"

But take another look. These were off-the-shelf Gazelles from Adidas’s spring 2011 line, the sort that anyone could have picked up the year before the film came out. Bond is a guy whose wardrobe gets examined down to the last cufflink<\/a>, and there he was in a regular pair of Adidas. His pair came in \u201cdark indigo\u201d suede with \u201cArgentina blue\u201d stripes, white rubber soles, and gold Gazelle lettering along the sides.<\/p>\n

(There’s a slight difference between the shoes a civilian could buy and the ones in the movie, though. The retail pair had a light blue heel tab, while Bond’s appears darker. The fan website Bond Lifestyle<\/a> suggests the costume department may have changed it, although that hasn’t been officially confirmed.)<\/p>\n

The Gazelle launched in 1966 as a multipurpose training shoe, and was the German sportswear giant’s first-ever sneaker made from suede. The choice to put Bond in the shoe felt notable in more ways than one: In the training scene, the slim sole kept things nice and light underfoot, and the color combo went perfectly with his trackies. But there’s also the Gazelle’s place in British culture, from the football terraces in the \u201980s to the Britpop crowd in the \u201990s. So, it makes sense for a Gen-X British spy.<\/p>\n","protected":false},"excerpt":{"rendered":"But take another look. These were off-the-shelf Gazelles from Adidas’s spring 2011 line, the sort that anyone could…\n","protected":false},"author":2,"featured_media":680949,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[49966,5118,93,61,60,18747,270,55870],"class_list":["post-680948","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-adidas","tag-daniel-craig","tag-entertainment","tag-ie","tag-ireland","tag-james-bond","tag-movies","tag-sneakers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/680948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=680948"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/680948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/680949"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=680948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=680948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=680948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}